Hotline

Finalists Named for TJX Hispanic Assignments

BOSTON—A pair of finalists have been named in the review for the Hispanic advertising accounts of TJX Cos. retail chains T.J. Maxx and Marshalls. Del Rivero Messianu DDB, Coral Gables, Fla., and Dieste & Partners, Dallas, emerged from a field of about a half-dozen undisclosed contenders and are being considered as successors to Publicis Sanchez & Levitan, Miami, according to client representative Karen Coppola. PS&L had handled the assignments for the past three years but did not participate in the review. A decision is expected next month and there is a chance the account may be split between the two shops.

Kosuk Joins Mullen/LHC Amid Layoffs

BOSTON—Mullen/LHC on Friday confirmed hiring Beth Kosuk as senior vice president/group creative director on the creative portion of T.J. Maxx’s $20-25 million account. Kosuk for several years had been with Lowe Lintas, New York, in a similar position, working on Dell Computer and others. Mullen/LHC earlier in the week cut 30 people, roughly 20 percent of its workforce, citing the economy and recent client losses that include Sara Lee’s Hanes and Thomasville Furniture. Mullen/LHC, Winston-Salem, N.C., is a unit of Mullen, Wenham, Mass., which reports in to the Interpublic Group of Cos. through the Lowe Group.

EPB, Gotham Reach Lindt Final Round

BOSTON—Lindt & Sprungli USA on Friday named Earle Palmer Brown and Gotham finalists in the review for the chocolatier’s $1-3 million domestic ad account. There is no incumbent. EPB and Gotham, both of New York, emerged from a field of semifinalists that also included crosstown shops DiNoto Lee, Frierson Mee & Partners, Pedone & Partners and Wolf Group. Pile and Co., Boston, is overseeing the search for the client in Stratham, N.H. A decision is expected in July.

Havas Denies Circle.com Class Action Claims

BOSTON—In papers filed last week with the Securities and Exchange Commission, French holding company Havas Advertising denied allegations that Circle.com investors were not properly compensated when Havas bought Circle parent Snyder Communications for $2.1 billion in late 2000. Those allegations were made in a lawsuit filed in Delaware earlier this month. The suit initially sought an injunction against the deal or unspecified monetary compensation, but those demands were withdrawn. The suit still contends, however, that Havas and Snyder breached their fiduciary duties by failing to negotiate separately for Circle.com. In the SEC filing, Havas says it believes those claims to be without merit and promises a vigorous defense. A special meeting is set for Tuesday in Murray Hill, N.J., during which shareholders will vote on the Circle.com deal. Havas is the parent of Arnold, Boston.

Velocity Creates Identity for LingoMotors

BOSTON—Velocity Advertising has completed a corporate identity program for LingoMotors. Cambridge, Mass.-based LingoMotors has created software that lets users easily manipulate text, graphics and related data.