Mannington Goes Home, Loeffler Cuts Staff

ATLANTA—Loeffler Ketchum Mountjoy has split with client Mannington Floors. The Salem, N.J., client will conduct a limited review of Northeast shops within a “reasonable commute” of its headquarters. A spokesperson for the company said it prefers Philadelphia-area shops with experience in home furnishings. Billings are undisclosed. A decision is expected in July. LKM in Charlotte, N.C., held the account for six years. As a result of the break with Mannington, the agency will lay off 11 employees, a 20 percent reduction of its workforce.

Maryland Tax Amnesty Review Reaches Finals

ATLANTA—An agency decision is expected this week or next for the State of Maryland’s $1 million tax amnesty program. Five undisclosed in-state finalists will present spec creative campaigns May 14 and 15. Work, including print, broadcast and collateral, will begin in June for a September launch. The amnesty program, which will be in effect from Sept. 1 through Oct. 31, 2001, applies to Marylanders who have failed to file a state return or pay taxes. Although all interest charges must be paid, the state will not charge taxpayers with a criminal offense during the amnesty period or send them to jail.

Baltimore-Washington Airport Set to Choose

ATLANTA—Presentations this week for the account of the Baltimore-Washington International Airport did not include incumbent Eisner Communications. Three undisclosed finalists are contending for the estimated $4 million advertising account. A decision is expected by May 18. Eisner is located in Baltimore.

Reiman Joins Emory’s Business School

ATLANTA—Marketing guru Joey Reiman has joined the adjunct faculty of Emory University’s Goizueta Business School. Reiman, founder and chief executive officer of BrightHouse in Atlanta, will teach “Ideation 101” this fall at the Atlanta campus. He has also joined the Department of Psychiatry and Behavioral Studies at Emory as a senior research associate.

Gehrig Is on Deck for Alcatel’s ‘Speeches’

BOSTON—Alcatel on Monday will introduce a new television spot using digitally altered footage of the July 4, 1939, farewell speech of baseball legend Lou Gehrig. The spot, part of the ongoing $40-50 million “Speeches” campaign from Boston agency Arnold, shows the player, then dying from amyotropic lateral sclerosis, giving his emotional address at Yankee Stadium. The stands are made to look empty, underscoring the company’s point that “Before you can inspire … you must first connect.” Gehrig’s speech, perhaps the most famous in sports history, includes the line “Today, I consider myself the luckiest man on the face of the earth.” An earlier spot showed slain civil rights leader Dr. Martin Luther King Jr. delivering his “I Have a Dream” speech to an apparently deserted National Mall in Washington, D.C. That execution was blasted by some, including NAACP chairman Julian Bond, for cheapening King’s memory and reducing him to little more than a “huckster.” King’s family, which retains control of his speeches and recorded image, had approved the spot before it aired.