Hotline

Layoffs Hit MVBMS, Tribal DDB

NEW YORK&#x2014&#x003B;Messner Vetere Berger McNamee Schmet terer/Euro RSCG has laid off an undisclosed number of staffers due to its loss of three-year client, J.P. Mor-gan &#x0026&#x003B; Co., sources said. Ad duties for the financial institution, which merged with The Chase Manhattan Corp. in January, were consolidated at Chase’s lead agency, FCB in New York, earlier this year. J.P. Morgan spent about $35 million in media last year, per Competitive Media Reporting. MVBMS declined comment. Separately, Tribal DDB, a New York-based i-shop and independent business unit of DDB, has laid off 8 percent of its North American staff, or about 24 people. According to a company representative, the move is meant to free Tribal DDB assets for future mergers and acquisitions, and the company is already in talks for at least one deal. Staffers were notified of the layoffs this week, with the cuts coming from across the company and across the continent.

4 Pitch CSFBdirect Account

NEW YORK&#x2014&#x003B;CSFBdirect is hearing pitches this week in the review for its creative account from D’Arcy Masius Benton &#x0026&#x003B; Bowles, Margeotes|Fertitta + Partners, Messner Vetere Berger McNamee Schmetterer/Euro RSCG and TBWA\Chiat\Day, all in New York, sources said. Incumbent Kirshenbaum Bond &#x0026&#x003B; Partners declined to participate. The account could be worth up to $50 million in billings, more than double the previously reported $20 million, sources said. The review is being handled by CSFBdirect chief marketing officer Debra Isenberg.

Wyeth-Ayerst Reviews $20-30 Mil. Altace Biz

NEW YORK&#x2014&#x003B;Wyeth-Ayerst has put ad duties for Altace, a heart medication, in review. Incumbent Bates in New York is not defending the account, worth an estimated $20-30 million. The St. Davids, Pa.-based pharmaceutical manufacturer said it is looking at several undisclosed agencies. The client’s director of marketing for Altace, Jim Helm, was unavailable for comment.

Account Activity

Lucky Brand Dungarees has cut its search for an agency to handle its estimated $10 million creative and media business to eight West Coast shops, sources said. Contending for the Vernon, Calif.-based jeans maker’s account are: Johnson Sheen Advertising, Portland, Ore.; Mad Dogs &#x0026&#x003B; Englishmen, Publicis &#x0026&#x003B; Hal Riney and Leagas Delaney, all San Francisco; Lambesis and VitroRobertson, both San Diego; Ground Zero, Marina del Rey, Calif.; and Team One, El Segundo, Calif. The account was previously in-house. A decision is expected next month. &#x2026&#x003B; Stein Rogan + Partners was handed the $3 million Schmid Telecommunications account. The shop worked on a project basis with the Zurich, Switzerland-based client for the past 10 years. Tom Stein, president and CEO of Stein Rogan said in May it will launch a print and online campaign. &#x2026&#x003B; Ciociola &#x0026&#x003B; Co. in New York has picked up the Advance White Gum brand of Church &#x0026&#x003B; Dwight’s Arm &#x0026&#x003B; Hammer personal-care and household products division, an assignment worth an estimated $5 million. Ciociola currently handles Arm &#x0026&#x003B; Hammer Dental Care Gum and Clear Balance swimming pool tablets.