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3 L.A. Shops Pursue Australia Tourism

LOS ANGELES—Three Los Angeles agencies are pitching the Australian Tourism Commission’s $7-8 million account, which covers advertising for North and South America. An official at the commission’s L.A. office, Lyndell Gray, confirmed that the incumbent, D’Arcy Masius Benton & Bowles, is defending against Dailey & Associates and Kovel/Fuller. D’Arcy has had the account since 1996 and has been responsible for a global campaign. The commission is now dividing the account into five global regions.

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