Hotline

Gateway Takes Account In-House

LOS ANGELES—Gateway moved its estimated $250 million account in-house after talks ended with Fallon [Adweek, Feb. 26]. While sources said a request for proposals for media agencies is being sent out, a Gateway representative said Universal McCann is still handling media placement and future plans have yet to be determined. Also unresolved is who will head the client’s in-house operations or whether it will hire additional ad staff. Fallon’s New York and Minneapolis offices had expected to pick up Gateway’s account after a review that included Siltanen/Keehn, El Segundo, Calif., Arnold, Boston, and DiMassimo Brand Advertising, New York.

AARP to Select HeadQuarters

DALLAS—HeadQuarters Advertising appears poised to win the $10-15 million Hispanic account of the AARP, following a review. The agency confirmed last week it has entered financial negotiations with the Washington, D.C.-based organization, which is planning its first marketing push to Latino seniors aged 50-plus. The account will go to the San Antonio, Texas, office of HeadQuarters, which is based in San Francisco. Other finalists for the account were Cartel Creativo, San Antonio, and La Agencia Orci & Asociados, Los Angeles.

Sony Launches Campaign to Promote Vaio

LOS ANGELES—Sony Electronics last week launched a campaign for its Vaio computer products. A TV spot from Young & Rubicam, Irvine, Calif., celebrates the artist in everyone and introduces the tagline “Dream on.” Three more spots and print ads will follow. The total budget for Sony’s Personal Network Solutions Co., San Diego, is estimated at $20-30 million.

Jones, Former Adweek Production Manager, Dies

LOS ANGELES—Former Adweek production manager Romelle Rankin Jones died Feb. 19 from complications from diabetes. She was 70. Jones had worked at Adweek for 32 years before retiring in the early ’90s.

DDB Promotes Edmondson

LOS ANGELES—DDB, Seattle, appointed Jan Edmond son chief marketing officer, a new position. He is charged with driving business development, agency marketing, public relations and corporate philanthropy. Edmondson joined DDB (then Elgin Syferd) as director of client services in 1984, and has worked on such clients as Jansport, Holland America, McDonald’s and REI.

Legal Roundup

Microsoft Corp., Redmond, Wash., has reportedly negotiated a settlement with the Federal Trade Commission regarding its campaign for the Pocket PC. The FTC claimed the “Can your Palm do that?” effort, created by McCann-Erickson/A&L, San Francisco, did not clearly disclose that users need a separate modem for certain wireless functions. … Fast-food chain Del Taco, Laguna Hills, Calif., is facing a lawsuit from NBA star Shaquille O’Neal over radio ads that feature the character “Shaq Johnson.” O’Neal claims the ads, which aired last March through April and were created by Red Monkey Ads & Ideas, Portland, Ore., falsely implied his endorsement of Del Taco.