Hotline

BBDO Tests First EarthLink Work
SAN FRANCISCO–Testing of BBDO West’s TV, outdoor and radio campaign for EarthLink Networks is under way in select markets nationwide. The estimated $2-3 million effort could be the start of at least a $20-30 million campaign for the Internet service provider, said sources. The effort uses the tagline, “It’s your Internet. We just connect you to it.”
Western Names Bell to Senior Post
LOS ANGELES–Western Initiative Media Worldwide named James T. Bell executive vice president/managing director for Northeast operations.