Bayless/Cronin Makes Wrangler Finals
ATLANTA–Wrangler Jeans has a trio of finalists for the mass market portion of its account, worth nearly $30 million. Bayless/Cronin here will face Frierson Mee + Kraft of New York and Toth Brand Imaging in Concord, Mass., in the second round of pitches during the week of Oct. 11, confirmed Mark Clift, Wrangler’s general manager of marketing. Tim Bayless and Jerry Cronin have separately worked on Marshalls and assorted shoe accounts. Frierson’s fashion resumƒ includes branding Maidenform, and partner Neil Kraft was previously in-house creative director for Calvin Klein, Ralph Lauren and Barney’s. Toth helped launch the Tommy Hilfiger brand and now works for Union Bay, among others. A separate review for the Greensboro, N.C.-based apparel maker’s Western wear account is down to three undisclosed agencies, sources said. The entire account could be consolidated at one of the mass market finalists. Clift said he hoped to name an agency by Nov. 1. Incumbent The Martin Agency, Richmond, Va., split with Wrangler in April, but will continue to handle media buys through year’s end.
First USA’s $150 Mil. Review Has 3 Finalists
NEW YORK–First USA is considering three finalists for a new $150 million direct marketing account: Deutsch, Rapp Collins Worldwide and DraftWorldwide, all New York, sources said. The field was narrowed from six after the hiring of Boston-based consultancy Pile and Co. earlier this month [Adweek, Sept. 6], sources said. Pile and Co. is no longer working with the Wilmington, Del., client. The agencies declined comment. First USA did not return calls by press time.
Richard French Registers 4 Account Wins
ATLANTA–Richard French & Associates acquired four new marketing and public relations accounts last week, totaling more than $500,000 in billings. The Professional Rodeo Cowboys Association, Colorado Springs, Colo.; International Gemmological Institute, New York; the offshore racing division of the American Powerboat Association, Fort Lauderdale, Fla.; and the Central Intercollegiate Athletic Association, Winston-Salem, N.C.; have joined the Raleigh, N.C., shop’s roster.
Tax Fight Gains Eddings 4A’s Service Award
ATLANTA–Cook Marketing Communications chairman and chief executive Carson Eddings has won the American Association of Advertising Agencies’ Capitol Service Award. The Jacksonville, Fla., agency’s CEO was chosen for challenging Florida’s sales tax on ad services in 1991, which became a catalyst behind successful recent legislation expected to resolve the issue.
D’Arcy Introduces New Print Work for TWA
CHICAGO–“One mission. Yours” is the tag for a new Trans World Airlines campaign which breaks today in national newspapers USA Today, The Wall Street Journal and The New York Times. D’Arcy Masius Benton & Bowles, St. Louis, handles the hometown account