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GSD&M Claims United Healthcare
DALLAS—GSD&M has won the estimated $25-35 million account of United Healthcare following a review of agencies. The Austin, Texas, shop was invited to pitch the Minnetonka, Minn.-based organization afterproducing a book for a sister company, United Health Foundation. GSD&M competed against incumbentCampbell Mithun of Minneapolis and several undisclosed agencies. A television commercial based on the pitch’s creative assignment broke last week on CNBC and other news stations. United Healthcare, a business unit of United Healthcare Group, manages HMO, PPO and POS (point-of-service) medical plans.
Temerlin Expands ‘More Room’ on Web
DALLAS—Temerlin McClain will launch an interactive campaign at the end of November to extend American Airlines’ “More room” message to 20-second Internet commercials.
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