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GSD&M Claims United Healthcare

DALLAS—GSD&M has won the estimated $25-35 million account of United Healthcare following a review of agencies. The Austin, Texas, shop was invited to pitch the Minnetonka, Minn.-based organization afterproducing a book for a sister company, United Health Foundation. GSD&M competed against incumbentCampbell Mithun of Minneapolis and several undisclosed agencies. A television commercial based on the pitch’s creative assignment broke last week on CNBC and other news stations. United Healthcare, a business unit of United Healthcare Group, manages HMO, PPO and POS (point-of-service) medical plans.

Temerlin Expands ‘More Room’ on Web

DALLAS—Temerlin McClain will launch an interactive campaign at the end of November to extend American Airlines’ “More room” message to 20-second Internet commercials. The spots will use the Superstitial ad format developed by New York-based Unicast to broadcast messages without slowing Web browsing. The campaign will run for four weeks on news sites including Bloomberg Online, N.Y. Times Online, Time Magazine Online and others. Temerlin is located in Irving, Texas; American Airlines is based in Fort Worth, Texas.

Bagwell Adds Perkins Electronics as Client

DALLAS—The Bagwell Agency has been chosen agency of record for Perkins Electronics. The Dallas-based electronics manufacturer designs video enhancement products for medical companies. Bagwell, also located in Dallas, will handle creative, media buying and public relations duties. Billings were not disclosed.

Stone & Ward Creates Basketball Spot

DALLAS—Stone & Ward has created a new television spot for the Lady Trojans basketball team of theUniversity of Arkansas at Little Rock. The 30-second pro bono ad features images of women playing basketball juxtaposed with phrases such as “Delicate hands,” “Too emotional” and “Female intuition.” The commercial, produced with the help of Dempsey Film Group, begins airing this month on Little Rock stations. Stone & Ward is headquartered in Little Rock.

Arnold, Monster.com Skewer Election

BOSTON—Arnold Worldwide unveiled its first work for Monster.com after winning the site’s $75-90 million domestic account last summer A print ad by the Boston agency features the images of George W. Bush and Al Gore, along with the headline “Getting a better job shouldn’t be this tough.” The execution has appeared in newspapers nationwide.

Truth North, Omnicom Debate Chrysler Jobs

CHICAGO—Executives of Truth North Communications are “talking with Chrysler and Omnicom to reach a resolution” over employees contracted to FCB who are being asked to move to Omnicom’s PentaMark WorldWide following the consolidation of DaimlerChrysler’s $2 billion business, TNC said last week. Rumors were circulating that TNC was ready to contest PentaMark’s grab of Mike Vogel, who headed FCB’s Detroit office.