Parade of Shoes Narrows Review to 2
CHICAGO–The Parade of Shoes division of Payless ShoeSource in Topeka, Kan., narrowed the contender list for creative responsibilities on its $2 million advertising account to two finalists: Barkley Evergreen & Partners and Valentine-Radford, both in Kansas City, Mo., sources said. Eliminated were two other Kansas City shops, Bernstein-Rein Advertising and Muller + Co. Final presentations could be held as early as this week. Callahan Creek in Topeka resigned the account last month. Media responsibilities remain at Foote, Cone & Belding, Chicago, agency of record for Payless ShoeSource.
Kimberly-Clark Consolidating Family Care Line
NEW YORK–Kimberly-Clark in Dallas is consolidating the estimated $100 million ad account for its family care division, sources said. The division includes paper brands such as Cottonelle and Kleenex. Roster shops J. Walter Thompson, New York, and Foote, Cone & Belding and Ogilvy & Mather, both Chicago, have presented, and a decision is expected within a week. The review does not include duties for feminine care or diaper products, sources said. The client and agencies declined comment.
Rubin Postaer Eyes Chicago Office
CHICAGO–Rubin Postaer and Associates plans to enter the Chicago market with a full-service office, sources said last week. The Santa Monica, Calif.-based agency’s lead account is American Honda Motor Corp., and it has a regional marketing group office for that client called RP alpha/Chicago in Arlington Heights, Ill. The agency could not be reached for comment.
Kraft Extends Corporate Push to Holidays
CHICAGO–Kraft Foods today extends its corporate campaign with a 30-second TV spot from J. Walter Thompson here focusing on the company’s commitment to fighting hunger. The spot includes Second Harvest National Food Bank Network’s toll-free number. A second holiday-themed spot offers a booklet of food ideas. The holiday effort also includes a six-page couponed insert and a Family Get-Together sweepstakes.
Publicis Reaches Out to Riney Chicago
CHICAGO–Publicis & Hal Riney here, beset by staff reductions and uncertainty about its future following the agency’s acquisition in February by Publicis, has received a vote of confidence from the French company along with cash to hire up to 17 employees and look at possible acquisitions, office president Barry Krause said last week. About 11 employees have left the office or been let go this year.
Old Kent Awards $4 Mil. Account to MSSB
CHICAGO–Old Kent, a financial services company based in Grand Rapids, Mich., assigned its $4 million account to McConnaughy Stein Schmidt Brown, Chicago, following a review. The other contenders were incumbent Felder Communications Group and J.W. Messner, both in Grand Rapids, and Jack Levy Associates, Chicago.