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A Starcom Expected to Land Delta Media Buying
CHICAGO–Delta Air Lines is expected to award its $100 million media buying account to Starcom Worldwide here, sources said. Though there was no
formal review for the business, the Atlanta-based air carrier was thought to have talked with other media buying companies, including incumbent Zenith Media in New York and Western Initiative Media in Atlanta. Starcom officials declined comment, and Delta officials did not return calls. Starcom and Leo Burnett USA won creative and media planning duties on the account in September.
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