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FCB LANDS $80 MIL. IN BRISTOL BUSINESS
NEW YORK-Foote, Cone & Belding Worldwide last week was awarded several assignments from Bristol-Myers Squibb totaling about $80 million in billings. The client has retained FCB in Chicago to handle select Mead Johnson Nutritional brands, including Boost and Sustacal, previously at Wells BDDP. FCB in New York has secured responsibility for Hydrience from Bristol’s Clairol division, also a former Wells client. FCB’s European offices have been given assignments from Mead Johnson Nutritionals, Worldwide Consumer Medicines and Clairol. The network’s London and Moscow offices will oversee work on the Bristol UPSA account, which involves over-the-counter medicines, including Aspirine, a leading analgesic in Europe. FCB Europe has also landed various hair care accounts from Clairol, including Herbal Essences in several markets.
PORSCHE CONTACTS SHOPS FOR $10 MIL. ACCOUNT
SAN FRANCISCO-Porsche Cars North America is talking informally with agencies in preparation for a review of its $10 million ad account, resigned last month by Goodby, Silverstein & Partners here, said sources. The shops in preliminary discussions with the client include Ground Zero, Santa Monica, Calif., and Black Rocket and Citron Haligman Bedecarrƒ, both San Francisco, sources said. Frederick J. Schwab, president and chief executive officer of Porsche, said a review will proceed sometime after March 1, once the company has moved its headquarters from Reno, Nev., to Atlanta. He would not comment on possible contenders.
PARTNERS & SHEVACK GETS $20 MIL. AAMCO ACCOUNT
NEW YORK-Partners & Shevack here has won the creative portion of the estimated $20 million account for Aamco Transmissions. Publicis/Bloom here parted ways with the client earlier this month. There was no review. Partners & Shevack was a finalist in the pitch last year, which resulted in Publicis winning the business.
MARTIN TO CLOSE OR SELL L.A. UNIT
ATLANTA-The Martin Agency in Richmond, Va., plans to sell or close Martin Creative LA in Los Angeles by mid-March. The office was opened in 1996, in part, for Martin to have access to creatives Jean Robaire and Sally Hogshead. Some of the accounts they worked on included Wrangler and Remy Martin Cognac. Agency chief executive officer John Adams said he was pleased with the work from the office, but that staffers there had a desire for “their own accounts,” and Martin was not, at this time, prepared to fund such an operation. The Los Angeles operation had no accounts of its own.
VALVOLINE NARROWS TO 3 FINALISTS
CHICAGO-Valvoline has narrowed the list of contenders for its $20-25 million motor oil account to Chicago agencies Cramer-Krasselt, Euro RSCG Tatham and Lois/EJL, said sources. Bozell, New York, resigned the account late last year. The company and the agencies declined comment.