WSJ Solicits Branding Ideas
NEW YORK–The Wall Street Journal is conducting what a representative last week described as an “informal review” of its ad account, currently split between Hill, Holliday, Connors, Cosmopulos in Boston and J. Walter Thompson in New York. Marketing executives at the newspaper have recently solicited branding ideas from Hill, Holliday and JWT as well as other agencies, said Wall Street Journal representative Celia Currin. The review stems from a merger of the paper’s trade and circulation marketing departments, she said. Hill, Holliday develops circulation marketing, while JWT handles trade advertising. The Wall Street Journal, published by Dow Jones & Co. in New York, overall spent almost $20 million on ads in 1997 and $17 million in the first six months of 1998, per Competitive Media Reporting.
Lehman Layoffs, Restructures
BOSTON–Two months after losing a pair of major accounts, Lehman Millet last week confirmed it had laid off at least four staffers, consolidated its business units and is seeking tenants for some of its office space. The Boston-based medical marketing specialist, which now employs 35 people, recently lost Mitek Products to Arrco Medical Advertising in Westwood, Mass., and a unit of Perkin-Elmer to Philip Johnson Associates in Cambridge, Mass. LMI two years ago divided into four business units, including LMInteractive and LMIntelligence. Clients ultimately found the changes “confusing,” said agency president and chief executive officer Lehman.
VW Plans Head of the Charles Entry
BOSTON–HarrisWohl MobileMedia in Brookline, Mass., is teaming with Arnold Communications here to create a billboard for Volkswagen of America. The execution will appear along the banks of the Charles River during the annual Head of the Charles Rowing Regatta on Oct. 17-18. The content of the billboard, the only one of its kind at this year’s event, has not yet been determined, said HarrisWohl partner Cliff Wohl.
BOSTON–Glen Group Marketing and Advertising, North Conway, N.H., has been named agency of record for the Cranmore Mountain Resort, North Conway; the Bar Harbor Chamber of Commerce, Bar Harbor, Maine; and Wells River Savings Bank, Wells River, Vt. Billings were not disclosed. . . . Sheppard Leger Nowak in Providence, R.I., has added two clients to its roster: Dynawave, a connector and cable assemblies manufacturer in Haverhill, Mass., and C&K Components, a manufacturer of electromechanical switches in Watertown, Mass. The accounts total $750,000.
Ad Club Seeks Applications
BOSTON–The Advertising Club of Greater Boston is accepting applications from nonprofit organization for its 1999 public service campaign. The deadline for applications is Nov. 13. Allen & Gerritsen in Watertown, Mass., will create the ads. Contact Julie Ried at the Ad Club at (617) 262-1100.
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