MGH Advertising Welcomes 5 New Clients
ATLANTA–MGH Advertising in Baltimore recently acquired five accounts, representing a combined billings increase of $2.2 million. The new clients are Gardiner’s Furniture, The Maryland College of Art’s Continuing Studies Program, Becker Group, Christiana Mall and the South Florida co-ops of Precision Tune Auto Care. MGH already handled the Maryland co-ops for the latter client.
Virginia Vintners Vote for Edelmann Scott
ATLANTA–The Virginia Winegrowers Advisory Board has tapped Edelmann Scott in Richmond, Va., to handle its strategic planning and national media relations. The board represents the state’s 51 wineries and 140 vineyards nationally to wine retailers, restaurants, wholesalers and consumers. Billings were not disclosed.
Trex Assigns Account to Carmichael Lynch
BOSTON–Trex Co. in Winchester, Va., has awarded its $3-5 million advertising account to Carmichael Lynch, Minneapolis, following a review in which Campbell-Ewald of Warren, Mich., was runnerup. The Richards Group in Dallas was also named a finalist but withdrew from contention. There was no incumbent. Trex, a maker of high-end synthetic wood products used in commercial and residential construction, has assigned Carmichael the task of creating a national campaign with a strong branding message. Pile and Co., the management consulting company in Boston, oversaw the agency evaluation process.
8 on Deck for Major League Baseball
NEW YORK–Major League Baseball is talking to a closed list of eight small to midsized agencies from around the country about handling creative assignments for the 1999 season, according to client executives. The goal: to hire one or more shops. Lowe & Partners/SMS here previously handled the creative portion of the estimated $10 million account but split with the client in February. Media buying is handled internally. MLB vice president Jim Masterson said league officials will meet with the contenders over the next few weeks, then select the winners next month.
Job Service Changes Name to Talent Zoo
ATLANTA–Work Advertising Employment, headquartered in Atlanta, has changed its name to Talent Zoo. Talent Zoo operates throughout North America, covering all advertising job categories.
Distillery Seeks U.S. Holiday for ‘Mr. Jack’
ATLANTA—Jack Daniel Distillery of Lynchburg, Tenn., has launched a public relations campaign seeking to establish a national holiday in honor of its 19th century namesake, Jack Daniel–or “Mr. Jack,” as the company calls him. The effort kicked off earlier this month in Lynchburg with a Jack Daniel Holiday petition drive that will eventually reach coast to coast. The distillery also plans Web activities to support the drive.
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