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C-K Readies Tollway Campaign
CHICAGO–Cramer-Krasselt here next month launches a TV and radio campaign for the Illinois Tollway Authority’s new I-PASS system, which is set to replace manned booths and coin baskets in the coming year. The tollway assigned C-K a $1.5 million advertising and public relations project in August. The ad campaign mocks the old way of paying tolls, suggesting it caused such maladies as “coin-toss shoulder fatigue.”
Burnett Wins Motorola Account
CHICAGO–Motorola’s Semiconductor Products Sector unit in Phoenix awarded a new, estimated $35 million global account to Leo Burnett here.
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