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JWT Chicago Grabs On to Butterfinger
SAN FRANCISCO–JWT West’s estimated $10-15 million Nestle Buttefinger candy bar business is being transitioned to the agency’s Chicago office, sources said. Executives with J. Walter Thompson USA, New York, are concerned that Nestle “isn’t being serviced well enough,” sources said. JWT West chief executive officer and worldwide creative director Larry Tolpin said, “The Chicago office has been working with us on confectionary projects since [Jan. 1].” Sources said JWT Chicago is taking the lead on new Butterfinger ads. Tolpin confirmed JWT Chicago is working on Butterfinger, crediting that office’s “kids’ packaged goods expertise.”
Engel’s Career Takes Interactive Turn
CHICAGO–Interactive marketing agency AisleFive in Minneapolis named Peter Engel its director of client services. Over his 20-year career, Engel has served as marketing director of Fallon McElligott and president of Sietsema Engel & Partners, both in Minneapolis. The latter closed in 1997, following a series of account losses. Prior to joining AisleFive, Engel was a principal for another Minneapolis shop, March Inc.
Olson Departs Tatham Creative Department
CHICAGO–Curt Olson, senior partner and executive creative director at Euro RSCG Tatham here, has left the agency, which is considering a reorganization of creative and account staff by client categories. Olson served two stints at Tatham, joining in 1965, leaving 10 years later, then returning 11 years ago.
Doe-Anderson Defending Daytona Account
CHICAGO–Daytona Beach, Fla., has opened a review of its convention and visitor bureau’s $2 million creative and media account. Six-year incumbent Doe-Anderson in Louisville, Ky., is participating.
Sprint Strikes Deal With BET
CHICAGO–Sprint in Kansas City, Mo., said it will commit much of its African American advertising budget to BET Holdings media properties, including the BET cable network and a variety of magazines owned by the New York company. No budget was disclosed. Vigilante, the New York-based urban marketing agency owned by Leo Burnett, will create the advertising, promoting Sprint’s unlimited calling plan.
Sauza Next on Allied Domecq’s Review List
NEW YORK–Allied Domecq Spirits USA in Old Greenwich, Conn., announced it will conduct a review of the creative portion of its estimated $15 million Sauza tequila account, currently at Cliff Freeman and Partners here. Freeman, which has handled the account for five years, will defend. The client said there will be no more than 10 contenders for the business. The review is the latest in a series conducted by the company over the past year since its reorganization. Its Kahlua and Beefeater brands have been awarded to BBDO Chicago after reviews. Zenith Media here handles AD media duties.