– TBWA/C/D Poised to Win $50 Mil. Travel Web Site Biz
CHICAGO–TBWA/Chiat/Day in New York is expected to land ad duties for a new travel Web site backed by United, Delta, Northwest and Continental airlines, sources said. Spending was pegged at $50 million. FCB Worldwide and J. Walter Thompson, both Chicago, were the other finalists. Officials at Boston Consulting, the site’s management group, could not be reached.
– Shops Prepare for Compaq Meetings
NEW YORK–Incumbent DDB Worldwide and Grey Advertising, both New York, and Leo Burnett, Chicago, are preparing for an early March credentials meeting with Compaq Computer, sources said. The client’s $300 million global account went into review two weeks ago [Adweek Online, Feb. 3]. D’Arcy Masius Benton & Bowles here was invited to pitch, but sister shop Burnett, which handles some Compaq work in China, will pitch instead.
– General Motors Wins Dealer Lawsuit
CHICAGO–General Motors won a court victory over Chicago-area dealers in a dispute over GM’s revamped regional dealer advertising program. The ruling, which allows GM to retain control of $1 billion in regional ad dollars, is being appealed by dealers, but the litigants will probably settle out of court, sources said.
– Microsoft to Break Business Windows
NEW YORK–Microsoft will launch its Windows 2000 business-to-business campaign this week with print ads featuring user testimonials. The $100 million effort, via McCann-Erickson/A&L, San Francisco, will kick off Feb. 17 with a benefit concert in San Francisco. A $150 million consumer campaign is expected to follow within a few months.
– Land Rover Narrows to 5 Agencies
NEW YORK–Land Rover North America has cut the list of contenders vying for its $35 million account to five agencies, said Jim Selwa, vp, marketing at the Lanham, Md., company. From Feb. 16-21, the client will visit Hampel/Stefanides and Kirshenbaum Bond & Partners, both New York; Crispin Porter & Bogusky, Miami; GSD&M, Austin, Texas; and WestWayne, Atlanta. A decision is expected March 24.
– Searching for First Shop
NEW YORK–, a startup site offering business financing, is looking for its first agency. Diane Mayer, COO, said the company expects to spend $10 million on business-to-business ads this year. “We are a clicks and mortar business,” said Mayer, “meaning we just don’t survive on Web-based revenue; we deal with street revenue as well.” The Parsippany, N.J., company has contacted Cliff Freeman and Partners and OgilvyOne, both New York, and Dugan Valva Contess, Morristown, N.J.
– Missouri Sues Benetton Over Death Row Ads
NEW YORK–The State of Missouri has sued Benetton for alleged misrepresentation in gaining access to four death-row inmates who appear in the company’s latest ad campaign, “We, on Death Row.” Benetton maintains it made clear that its interviews were for a photo essay. The ads feature inmates from prisons in Missouri, Kentucky, North Carolina and Nebraska. (Continued on page 42)