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– TBWA/C/D Poised to Win $50 Mil. Travel Web Site Biz
CHICAGO–TBWA/Chiat/Day in New York is expected to land ad duties for a new travel Web site backed by United, Delta, Northwest and Continental airlines, sources said. Spending was pegged at $50 million. FCB Worldwide and J. Walter Thompson, both Chicago, were the other finalists. Officials at Boston Consulting, the site’s management group, could not be reached.
– Shops Prepare for Compaq Meetings
NEW YORK–Incumbent DDB Worldwide and Grey Advertising, both New York, and Leo Burnett, Chicago, are preparing for an early March credentials meeting with Compaq Computer, sources said.
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