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McCann Unseats GSD&M on Texas Tourism
DALLAS–McCann-Erickson Southwest, Houston, upset 10-year incumbent GSD&M, Austin, Texas, to win the $12 million Texas tourism advertising account, under the aegis of the Texas Department of Economic Development. The review was narrowed last month to three finalists: GSD&M, McCann and The Richards Group of Dallas. Richards withdrew before final presentations. The contract runs for two years with three one-year renewal options. McCann officials could not be reached for comment at press time.
Midori Liqueur’s Creative Account in Play
DALLAS–Five shops are being considered for the $3 million creative and promotional account of Allied Domecq’s Midori melon liqueur, according to the Southfield, Mich.,
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