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Buddy Lee in New Fallon Ads
CHICAGO–The Lee Apparel Co. breaks its latest round of Lee Dungarees advertising this week in a new campaign from Fallon Minneapolis. New television spots introduce three villains who engage spokesdoll Buddy Lee in challenges ranging from go-cart racing to record spinning. The integrated campaign directs viewers to the Web site, www.buddylee.com, where they can take on the villains in interactive games. Billings were not disclosed.
Y&R Jumps in Nascar Driver’s Seat
CHICAGO–Young & Rubicam here has won a review for Nascar’s advertising account, sources said. Competitors and spending were not available. It was also not known if the popular stock car circuit had a previous agency. Y&R executives declined comment.
Spivak Back to New York
CHICAGO–Helayne Spivak has joined the Artustry Partnership in New York as a creative partner. Spivak in March was named interim creative head at Euro RSCG Tatham’s office here. That role officially ended at the end of June, although she continues to work with the shop on projects, said Tatham chief executive officer Gary Epstein. Spivak took the temporary position after Bob Welke abruptly left the agency in March. A search for his replacement goes on.
Zasky Named COO of Starlink
CHICAGO–Ken Zasky was named chief operating officer of StarLink, a division of the Starcom MediaVest Group that provides media strategy and buying for small and mid-sized agencies. Zasky, who was Starlink’s new business director, will report to unit president Bob Kubis.
Riney Supplies OfficeMax Ads
CHICAGO–Publicis & Hal Riney’s first campaign for OfficeMax is set to break later this month under the tag, “You supply the ambition. We’ll supply everything else,” the company said. The Chicago shop was awarded the $60 million account earlier this year [Adweek, March 27] after a review in which incumbent Campbell-Ewald Advertising in Warren, Mich., did not participate.
DraftWorldwide Gets Stake in Capita
CHICAGO–DraftWorldwide has acquired a majority interest in Capita Technologies, an e-business company that will remain autonomous and be headed by Jeff Kvam, its president and chief executive officer. Capita, with offices in eight cities including Chicago and New York, has worked with clients including Xerox, Johnson Controls and Glidden Paint. Terms of the deal were not disclosed. DraftWorldwide is part of the Interpublic Group of Companies.
Southeast Toyota Distributors Has Six Semifinalists
ATLANTA–Six semifinalists have emerged in the battle for Southeast Toyota Distributors’ $70 million advertising account. The contenders are incumbent Saatchi & Saatchi of Fort Lauderdale, Fla.; Omni Automotive in Birmingham, Ala., plus Westwayne in Atlanta and Tampa, Fla.; and Gotham, Grey Worldwide and Della Femina/Jeary and Partners, all in New York.