A ZapMedia Taps Carmichael Lynch
CHICAGO–Carmichael Lynch was awarded advertising duties for technology company ZapMedia, Atlanta, officials said. The company selected CL after informal discussions with Wieden + Kennedy in Portland, Ore.; Publicis & Hal Riney, San Francisco; Cliff Freeman & Partners in New York; Arnold Communications in Boston and Fallon Minneapolis, a company representative said. Billings were undisclosed but would support a “significant national launch” for ZapMedia’s ZapStation Internet-based multimedia player this fall, according to John Colasanti, president of the Minneapolis agency.
A Hibernia Deposits Account at Doner
DETROIT–Hibernia National Bank assigned its estimated $15-20 million business to Doner after a review that came down to Doner and finalists McCann-Erickson, Dallas, and Publicis’ New York and Dallas offices. Doner, in Southfield, Mich., will handle media planning and buying on the New Orleans-based account out of its Tampa, Fla., office. Doner’s first work for Hibernia, which has 255 branches primarily in Louisiana and Texas, is expected in September.
A Emachines Poised to Log On With Burnett
CHICAGO–Computer manufacturer emachines is expected to name Leo Burnett here its agency, sources said. The Irvine, Calif., company sells low-priced computers through retailers such as Best Buy, Circuit City and Office Depot and over the Internet. Billings were not disclosed.
A CK Rides Off With Ski-Doo
CHICAGO–Cramer-Krasselt’s Milwaukee office was awarded Ski-Doo’s $9 million account following a review. C-K teamed with Canadian agency Cossette in Montreal to top Ryan & DesLauriers, Montreal, and the partnership of J. Walter Thompson, Detroit, and Groupaction, Montreal, for the business. Ski-Doo, A Valcourt, Quebec, division of Bombardier, was formerly represented by Ogilvy & Mather, Dearborn Mich.
A Butler Takes Over TN Media
CHICAGO–Scot Butler has been named president of TN Media and worldwide media director of FCB Worldwide, both units of True North Communications. In the FCB role, Butler succeeds Mike Drexler, who the company said is retiring. Drexler, former chairman of TN Media, took over the worldwide FCB media helm in December. Butler was previously executive vice president and media director of FCB Chicago. Also, Lillian Kennedy, media director at Bozell, and Mike Bracken, executive media director at Temerlin McClain, were each named executive vice president of TN Media while keeping their agency titles.
A ADM Turns to FCB for Image Revamp
CHICAGO–Archer Daniels Midland Co. selected FCB Chicago and BSMG Worldwide for its $30-40 million account following a review that involved four other agencies, a company representative said. The Decatur, Ill., food processing behemoth, stung by a federal price-fixing case, previously worked with several agencies on a project basis and since 1992 has listed Jones & Thomas in Decatur as its agency of record.