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Chrysler Merger Could Affect Agencies
DETROIT–The merger last week of Chrysler Corp. and Mercedes’ parent Daimler-Benz could affect agency relationships if the automakers believe the assignments to be conflicting. One source said General Motors could have issues with potential conflicts. Mercedes agency Lowe & Partners/SMS is owned by the Interpublic Group, and IPG’s largest worldwide client is GM. Three IPG agencies handle GM divisions: Campbell-Ewald Advertising in Warren, Mich., is Chevrolet’s longtime agency; McCann-Erickson, Troy, Mich.,
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