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Grey Underbids DDB to Become Lottery Winner
NEW YORK–Grey Advertising bested 10-year incumbent DDB Needham for the New York State Lottery’s $50-60 million account, confirmed Matt Mansfield, client director of advertising programs. “[Grey] had a better price than DDB did,” said Mansfield, adding that New York is saving approximately $3 million over three years by selecting Grey. The third finalist was Avrett, Free & Ginsberg here. Mansfield says the current tagline, “Hey, you never know,” will remain. Separately, Grey Advertising here is favored to win AirTouch Communications’ $100 million consolidated media buying account, sources said. The telecommunications client had narrowed its review to Grey and Western International Media. Western recently withdrew from the search, said sources.

Two Financial Services Clients Pick N.Y. Shops
NEW YORK–Both PricewaterhouseCoopers and Ernst & Young have selected agencies to handle their respective ad accounts. Hill, Holliday, Connors, Cosmopulos, Boston, and Ammirati Puris Lintas here will split the estimated $50-60 million global account of PricewaterhouseCoopers following the merger last month of Price Waterhouse and Coopers & Lybrand, sources said. Coopers incumbent Hill, Holliday won domestic chores; Ammirati won international duties. McCann-Erickson, New York, had handled Price Waterhouse. Separately, sources said Ernst & Young is in final negotiations with D’Arcy Masius Benton & Bowles, New York, about handling its estimated $15 million account, sources said. DDB Needham, New York, was the other finalist.

Avon Consolidates Globally At MacManus
NEW YORK–Avon Products has consolidated all its global advertising at The MacManus Group here. The client, which had used local agencies around the world, intends to “communicate a more unified brand image” by putting its international ad duties at MacManus’ D’Arcy Masius Benton & Bowles and adding media planning to N.W. Ayer & Partners’ creative duties for the U.S. All media buying will be done globally for Avon by MacManus units TeleVest and MediaVest. Avon spends $65 million in global advertising.

Account Activity
DDB Needham here has won Polo Ralph Lauren’s $45 million consolidated global media buying and planning account. Optimum Media Directions, the media unit of DDB parent Omnicom Group, will be responsible for placing media internationally. DDB will handle media planning. Carlson & Partners here will continue as Polo’s creative agency and national media buyer TeleVest in New York, has picked up additional media buying duties from Paramount Pictures, sources said. TeleVest adds spot buying for feature films in select markets–an account with billings estimated at $30-35 million–to its national buying duties. Young & Rubicam, New York, is the incumbent Hill, Holliday/Altschiller in New York is expected to be awarded the $20 million ad account of Minolta, sources said.