Anti-Smoking Campaign Gets Political
BOSTON–In a series of TV commercials from Boston-based Arnold Communications that broke last week, the Massachusetts Department of Public Health quotes R.J. Reynolds’ internal memos to prove that cigarette companies target teenagers. To announce the campaign, the DPH issued press materials headlined: “Cellucci Administration Launches TV and Newspaper Campaign Against Big Tobacco.” Many expect that Gov. Paul Cellucci will face a tough race this fall against Attorney General Scott Harshbarger, a tobacco foe. “This is an attempt by Gov. Cellucci to . . . remake himself into an advocate for children and anti-smoking,” said Harshbarger spokesman Dwight Robson. Cellucci opposed the cigarette tax hike that created the DPH program. “It’s our response to the dirty politics of the tobacco industry,” countered Dr. Greg Connolly, who heads the state’s anti-smoking initiative.
Liberty Financial Queries Shops
BOSTON–Mutual funds provider Liberty Financial Cos. here has begun contacting agencies with banking and financial services expertise about its ad account, estimated at $2-3 million, sources said. Client executives did not return calls by press time. Cohn Godley Norwood here has worked with the client on projects, but an agency official said the shop was not involved in the review.
Circle Recruits Crowley From PSK
BOSTON–Circle Interactive, the new media subsidiary of Boston-based Arnold Communications, has named Martha Crowley management director and Laura Mitrovich director of media and promotions. Crowley was a management supervisor at Pagano Schenck & Kay in Boston. Mitrovich was a media supervisor at Thunder House Online Marketing Communications in Cambridge, Mass. Arnold last month bought Circle, which started as a new media spinoff of PSK.
Weber Buys German PR Firm
BOSTON–Weber Public Relations Worldwide in Cambridge, Mass., has completed its eighth acquisition in 18 months, purchasing pr bonn Public Relations GmbH. Terms of the deal were not disclosed. The privately held, full-service shop in Bonn, Germany, claimed revenues of $2.4 million last year and has 25 staffers.
Decker Promotes Days Inns With Contest
BOSTON–Decker in Glastonbury, Conn., has created a sales promotion contest for Days Inns of America in partnership with Scrabble and Chevrolet. The Golden Z contest, which runs through Sept. 8, offers guests the chance to win a gold Camaro Z28 or Scrabble games. The effort is being supported by print ads in USA Today and radio spots. Spending levels were not disclosed.
For the Record
Roseanne Azarian, who won best of show honors at the Connecticut Art Directors Club Awards, is a freelance copywriter [Adweek, June 22].