Ford Details SUV Plans
DETROIT–Ford Motor Co.’s Ford division has released details of an integrated advertising campaign from
J. Walter Thompson here that will cover all of its sport utility vehicles [Adweek, Aug. 9]. The campaign, titled “No boundaries,” breaks this fall and is “intended to show customers where a Ford SUV can take them.”
CEA Declines Casino Overture
DETROIT–Campbell-Ewald Advertising, Warren, Mich., has declined to comply with state licensing requirements that call for many of the agency’s employees to respond to a 41-page background check in order to continue working on the MotorCity Casino ad account. Owned by Mandalay Bay Resort Group and the Atwater Casino Group, the client has enlisted Marx Layne & Co., Farmington Hills, Mich., and PR Networks, Detroit, to handle public relations for the venue, scheduled to open this fall.
Virtual Ink Names Contenders
BOSTON–Virtual Ink, a maker of technology facilitating communications between electronic “whiteboards” and personal computers, has chosen five shops as semifinalists in the review for its $5-8 million ad account. Carmichael Lynch, Minneapolis, is vying against Wickersham Hunt Schwantner, Boston (a unit of Arnold Communications), and three New York shops: Gotham, Hampel/Stefanides and Angotti, Thomas, Hedge. Pile and Co., Boston, is overseeing the review for the crosstown client, which currently has no agency. A decision is due in September.
Weather Shield Selects Finalists
CHICAGO–Weather Shield Manufacturing has selected two finalists to compete for its $5 million ad account. The Medford, Wis., client will hear final pitches from Minneapolis shops Colle & McVoy and Periscope. Incumbent Hoffman York, Milwaukee, declined to participate.
Grand Casino Awards Account
CHICAGO–The Grand Victoria Casino named Dunn Reber Glenn Marz, Las Vegas and Reno, Nev., agency of record on its estimated $3-5 million account. The riverboat casino near Elgin, Ill., is owned by Mandalay Group Resorts and Hyatt Development Corp. Other contenders were incumbent Coil Counts Ford & Cheney and Grant/Jacoby, both Chicago, and Sosaman Bateman McCuddy, Memphis.
JWT Touts Triscuit’s Heartiness
CHICAGO–J. Walter Thompson here breaks its first work for Nabisco’s Triscuit crackers today on national television and in print ads. The work emphasizes the Nabisco product as a hearty snack biscuit with a “Not for nibblers” tagline.
Hefty Splits With DDB
CHICAGO–Tenneco Packaging is searching for a new agency to handle its Hefty brands after parting ways with agency DDB Chicago. In a release, the Lake Forest, Ill., company cited conflicts within the DDB network, believed to be Clorox Co.
Ford Details SUV Plans