Virtual Ink Now Ponders 6
BOSTON–Martin/Williams has been added to the list of contenders vying for the $5-8 million ad account of Virtual Ink here. The Minneapolis agency is pitching against crosstown shop Carmichael Lynch, Boston-based Wickersham Hunt Schwantner and three New York agencies: Gotham, Hampel/Stefanides and Angotti, Thomas, Hedge. Pile and Co. in Boston is overseeing the process. A decision is expected in September.
Keiler Builds Sites for Allied Brands
BOSTON–Keiler & Co. has created new Web sites for AlliedSignal’s consumer auto products Autolite and Fram and revamped the Prestone site, which it built three years ago. Arnold Communications, Boston, handles creative and planning chores for the Fram and Autolite brands, while Grey Advertising, New York, handles creative for Prestone and all media buying chores, said Stu Benedict, Allied director of advertising, communications and creative services. Keiler was chosen for the site work because the Farmington, Conn., shop handles public relations for all three products, Benedict said.
Community Newspaper Changes Format
BOSTON–In October, the Community Newspaper Co. plans to change the format and design of 76 eastern Massachusetts newspapers from tabloid to broadsheet, joining 31 papers already printed in that style. Classified ads will be separated into their own section and the number of zones will be decreased to give advertisers visibility in more towns. President Kirk Davis said the design changes will standardize the newspapers, ensure more consistent ad placement and allow greater use of color throughout the papers. Devine & Pearson in Quincy, Mass., will create a print, radio and direct mail campaign to introduce the changes. The budget is $500,000 this year; a bigger splash is planned for 2000, Davis said.
Essential.com Teams With Applied Metrix
BOSTON–Essential.com has hired Applied Metrix here to help optimize its marketing productivity. The Burlington, Mass.-based bundled utilities provider just boosted its ad budget from $6 million to $20 million [Adweek, Aug. 23] and is in the midst of a review for its creative assignment. It is unclear what effect Applied Metrix will have on that process.
Conn. Club Plans Fundraiser
BOSTON–The Connecticut ad community will come together Sept. 13 for the Advertising Club of Connecticut’s Stars and Pars Celebrity Golf Tournament at Tower Ridge Country Club in Simsbury, Conn. Attendees will have the opportunity to golf with media personalities and notables from around the state. The tournament will benefit the Rob Branham Scholarship Program and Special Olympics Connecticut. A variety of sponsorship opportunities on and off the course are available by calling Gary Meade, TCI Media Services, at (860) 505-6222 or by visiting the club’s Web site (www.adclub-ct.com)
Virtual Ink Now Ponders 6