Starcom Adds Business
CHICAGO–Starcom USA here has picked up media duties for Kohler Co. and varsitybooks.com, sources said. Billings were not revealed, but sources pegged combined spending at more than $25 million. Kohler is in Kohler, Wis.; varsitybooks.com is in Washington, D.C. In addition, the subsidiary of Leo Burnett has announced it is handling Chicago-based coolsavings.com’s $10-15 million account.
Bozell, Aeropostale Split
CHICAGO–Bozell Worldwide’s office here has parted company with Aeropostale, a New York-based retail clothing chain, the client confirmed last week. Plans to hire a new agency are under consideration, said Eileen Lovering, Aeropostale’s vice president and director of creative services.
APL Sells Amtrak Softly
CHICAGO–New Amtrak Intercity work from Ammirati Puris Lintas here takes a soft-sell approach, positioning long-distance train travel as a calming experience. The television and outdoor campaign that launched over the weekend uses the tagline, “Arrive in a different state.” Featuring the inner monologues of people with stressful day-to-day lives getting a chance to relax on the train, the spots are scheduled to run nationally.
Grey Greets Online Retailer
NEW YORK–Americangreetings.com has awarded general advertising and media planning and buying duties to Grey Advertising, New York, which beat out BBDO West, Los Angeles, after the list of contenders was narrowed, sources said. The account is estimated at $10-20 million. Doner in Southfield, Mich., handles Cleveland-based American Greetings’ offline account.
BBDO Pushes Potatoes
CHICAGO–BBDO Chicago’s first work for the National Potato Board in Denver will break after Labor Day. Radio ads and grocery cart signage will highlight the many uses for potatoes and feature the tagline, “Potatoes: we’re here to help.” The agency won the $5-7 million account in December after a review.
Cadillac Changes Its Logo
DETROIT–General Motors’ Cadillac division has redesigned its wreath and crest logo to symbolize its quest to reposition and redefine the Cadillac brand. Inspired by the work of European artist Piet Mondrian, the new logo will start to appear in catalogs in early September, followed by Cadillac advertising and marketing communications in November.
DDB Breaks Playtex Bra Work
CHICAGO–DDB Chicago is launching a print-only campaign for a new line of “Body Language” bras from Playtex designed for larger women. The executions are breaking in the October issues of various consumer magazines
Starcom Adds Business