Hotline


Finalists Named in Swiss Army Review
BOSTON-Three agencies will compete for Swiss Army Brands’ estimated $2-3 million creative assignment. In contention are: Mullen in Wenham, Mass.; Mad Dogs & Englishmen in New York; and Lyons in Wilmington, Del., according to client official Jeff Turner. Gearon Hoffman in Boston and Kirshenbaum Bond & Partners in New York held preliminary talks with the Shelton, Conn., client but will not take part in the final round of the review. Turner worked in Mullen’s client services department in the 1980s. His familiarity with the agency helped get it into the review but does not guarantee that Mullen will prevail, industry sources said.

Shop Drops Out of Pitch for Thiokol
NEW YORK-Merkley Newman Harty in New York has withdrawn from the review for the estimated $4 million corporate ad account of rocket engine maker Thiokol Corp. in Ogden, Utah. Merkley’s departure leaves Keiler & Co. in Farmington, Conn., and Gotham and Grey Advertising, both in New York, as the remaining finalists. Both Merkley and the client declined comment.

Selbert Perkins Design Forms Interactive Group
BOSTON-Selbert Perkins Design in Cambridge, Mass., recently launched an interactive department. Scout Stevenson and Dan Bradley, both formerly of N2K in New York, head up the division. Stevenson is interactive director; Bradley is technical director.

BBK, Mintz & Hoke Win New Business
BOSTON-The Massachusetts Dental Society in Natick, Mass., has assigned its ad account to BBK in Newton, Mass., after a review of four undisclosed agencies. The assignment includes broadcast, outdoor media and public relations. Billings are estimated at $350,000. Separately, Mintz & Hoke in Avon, Conn., was named agency of record for Resorts Casino Hotel in Atlantic City, N.J. The shop partnered with Sonalyst Studios in Waterford, Conn., in the review, which included a number of undisclosed agencies.

Greco Ethridge Group Expands Into Hub
BOSTON-Technology marketing shop Greco Ethridge Group has opened a five-person office in Boston. Local clients include Xionics Document Technology in Burlington, Mass., and the Security Traders Association in Boston. Located at 323 Newbury St., the office is helmed by Paul Marobella.

Raymond Lee Perry and Jim Baker, Both 50, Die
BOSTON-Raymond Lee Perry, co-founder and partner of ad agency Perry & Banks in Portland, Maine, died recently at the age of 50. He worked as a copywriter with several shops before teaming with Laurie Banks to form Perry & Banks in 1989 . . . Jim Baker, a freelance copywriter, died apparently of a heart attack. He was also 50. Baker was, at the time of his death, employed by Kelley Habib John in Boston.