Unisys Corp. Reviews Virginia Trio
ATLANTA–Unisys Corp.’s federal marketing office in McLean, Va., heard presentations late last month from three Washington, D.C.-area agencies, sources said. Although Bozell in New York is the agency of record for the $6 billion Blue Bell, Pa.-based computer maker, sources said Unisys is seeking a shop to handle a trade campaign targeting federal business. Contenders for the estimated $1 million account, according to sources, are Virginia shops E. James White Co. in Herndon, Stackig in McLean and STG Marketing Communications in Fairfax. A decision is expected this week. Unisys officials did not return calls at press time.
Eisner Drops Black & Decker’s DeWalt
ATLANTA–Five mid-Atlantic shops gave creative presentations last month to DeWalt, a brand of high-end professional power tools from Black & Decker in Towson, Md., according to the client. Incumbent Eisner & Associates, Baltimore, resigned the $1-3 million account last week “amid speculation” of a review [Adweek, July 21], according to the shop.
Paradigm Flies High With Swissair
ATLANTA–Travel industry experience paired with an integrated marketing approach gained Paradigm Communications in Tampa, Fla., the $2.5 million North American marketing account of Swissair, the national airline of Switzerland. Other undisclosed shops were considered. The account was previously handled by Wunderman Cato Johnson, a subsidiary of Young & Rubicam in New York. Y&R’s Zurich office handles Swissair’s global advertising.
Ohio Shop Gains Proffitt’s Assignment
ATLANTA–Proffitt’s Inc., Birmingham, Ala., awarded a fourth-quarter branding campaign for four of its five department store chains to Ron Foth Advertising in Columbus, Ohio, the client confirmed last week. RFA defeated Bozell Retail in New York and fellow Proffitt’s roster shops GodwinGroup in Jackson, Miss., and O2 Ideas of Birmingham. Sources said RFA will likely take over the advertising for all four divisions, with combined budgets estimated at $8-10 million.
ATLANTA–North Castle Partners in Stamford, Conn., won a creative assignment for Life Savers Co.’s Bubble Yum and Fruit Stripe gums and Now and Later candy–brands formerly with Long Haymes Carr in Winston-Salem, N.C. . . . HLA Advertising & Public Relations, Tampa, Fla., retained the $600,000 account of Hillsborough (Fla.) County Aviation Authority following a review of local shops.
For the Record
ATLANTA–An ad for Maxfli Golf’s XS golf ball [Adweek, July 28] was created while Virgil Shutze of Richards/Shutze here was chief creative officer at Atlanta’s BBDO South.
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