Long Haymes Added to Bay Networks List
BOSTON–Long Haymes Carr in Winston-Salem, N.C., has been added to the list of agencies named as finalists for the creative portion of Bay Networks’ estimated $10-12 million ad account. Also in the hunt are: Hill, Holliday, Connors, Cosmopulos, Boston; Hanft Byrne Raboy Abrams & Partners and Mezzina Brown, both in New York; and Amazon Advertising, San Francisco. Incumbent Euro RSCG Dahlin Smith White, Salt Lake City, split with the client earlier this year.
McDavitt Exits Liberty Mutual for Hill, Holliday
BOSTON–Gerald McDavitt returns today to Hill, Holliday, Connors, Cosmopulos in Boston to work on the agency’s John Hancock Financial Services account. He will report to senior vice president Karen Kaplan, according to an agency representative. McDavitt recently resigned from Liberty Mutual, where he had been vice president of communications support. A representative for Liberty Mutual said a successor is being sought.
Gun-Safety Billboards Debut in Hub
BOSTON–Mothers Against Violence in America unveiled its first billboards in Boston. The gun-safety campaign, which first appeared in Seattle, issues the warning: “Keep kids safe. Lock your gun.” AK Media, headquartered in Seattle, donated the billboard space. The campaign will run for one year. Wong Doody, Seattle, handled creative duties pro bono.
AST Sponsors Mock Business Manual
BOSTON–Business magazine Fast Company will feature a 20-page “customer service handbook” in its October/November issue. The manual is sponsored by AST Computer and features 12 guiding principals of great customer service culled by magazine editors from a fictitious company. The handbook also offers mock testimonials from customers and case studies.
BOSTON–Four undisclosed finalists have been named in the review for Invesco Funds Group’s estimated $5-7 million ad account, sources said. Neither the client nor incumbent The Boston Group here returned calls by press time . . . Holt, Hughes & Stamell in Portland, Maine, was awarded the advertising and marketing account for SeaFax. The Portland-based client provides credit reports and analysis for the seafood industry.
For the Record
Creative Focus [Adweek, Aug. 18] incorrectly reported that a humorous anti-smoking commercial from Houston Herstek Favat won a bronze Lion at the International Advertising Festival in Cannes this year. The Boston agency and its client, the Massachusetts Department of Public Health, were honored with a bronze prize for a dramatic execution called “Cowboy,” in which the brother of a deceased Marlboro Man blames cigarette smoking for causing the diseases that claimed his sibling’s life.
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