Lucky Day for Duncan
LOS ANGELES–Following its acquisition last week of American Stores, Boise, Idaho-based supermarket chain Albertson’s has awarded three additional brands with combined billings of $50-55 million to its agency, Duncan & Associates. The Santa Monica, Calif., shop has picked up Lucky supermarkets as well as Sav-On and Osco drug stores without a review. Duncan will produce national advertising for Lucky and Sav-On while promoting Osco in all markets outside of the Chicago area. (Ads targeting the Chicago market will continue to be handled by Osco’s former national agency, Lois/EJL, Chicago). Grey Advertising, Los Angeles, previously handled Lucky; Lois/EJL was Sav-On’s agency.
FCB Eyes McElroy
LOS ANGELES–Foote, Cone & Belding, New York, is in talks to purchase McElroy Communications, Newport Beach, Calif., whose clients include Vans, Pacific Sunwear and Titus Interactive, sources said. FCB has a 25-person office in Santa Ana, Calif., with annual billings of $202 million. An executive at McElroy declined comment. Calls to FCB in Santa Ana and Los Angeles were not returned. Officials at FCB’s New York headquarters were unavailable at press time.
Cnet Backs Ad Initiative With $100 Mil.
SAN FRANCISCO–Cnet has boosted the ad budget for its first consumer campaign to $100 million, substantially boosting the billings of its new agency, Citron Haligman Bedecarrƒ Euro RSCG, San Francisco. Citron breaks spot TV ads for the client this week following last week’s launch of its print effort. The new tagline: “The source for computers and technology.” Earlier this year, sources indicated that spending would be in the $20-40 million range. The online and TV programming company spent only about $300,000 on advertising last year, primarily in trade publications. Rather than marketing the collection of technology-oriented content Web sites operated by Cnet, the new work focuses on the “hub” site (
Onward and Upward
Moffatt/Rosenthal, Portland, Ore., has hired John Skakel as director of marketing. Skakel previously served as director of business development at The Tyee Group, also in Portland. … Goodby, Silverstein & Partners, San Francisco, has named five agency executives as associate partners: Kristi Argyilan, media director; Linda Harless, director of creative services; Bob Molineaux, account director for Pacific Bell; Diane Simpson, account director for Hewlett-Packard; and John Thorpe, associate planning director for Hewlett-Packard.
Accounts Roundup … Carat Wins Looksmart
Carat Freeman’s San Francisco office has picked up the media account of Web directory Looksmart, also San Francisco. Billings were not disclosed. … Restoration Hardware, San Francisco, has tapped its first agency. Borders, Perrin and Norrander, Portland, Ore., will handle the estimated $7-8 million ad account.