Goldner Leaving JWT/Entertainment
CHICAGO-Brian Goldner resigned as senior partner and worldwide director of JWT/Entertainment, a newly formed Los Angeles-based unit of J. Walter Thompson. He is expected to join JWT client Bandai America in Cerritos, Calif., as executive vice president of sales and marketing, sources said last week. Goldner was named to head JWT/Entertainment less than three weeks ago, reporting to John Clinton, executive vice president and general manager of JWT in Chicago.
JWT In, Bozell Out of Future Shop
DETROIT-J. Walter Thompson here has been added to the list of finalists competing for the $15 million Future Shop account, said Jack Steckel, a Toronto marketing consultant assisting the British Columbia-based electronics retailer with the search. JWT replaces Bozell Worldwide, Toronto and New York, which withdrew last week. Bozell officials could not be reached for comment. Other finalists include EvansGroup, Seattle, and Palmer Jarvis in Vancouver, British Columbia. The company hopes to make a decision on its account next month.
The Leap Group Acquiring Kang & Lee
CHICAGO-The Leap Group here signed a letter of intent to purchase Kang & Lee Advertising, New York, and its West Coast operation, K&L West Advertising, Los Angeles. Terms were not disclosed.
Simmons, Durham Wins Fox Photo
CHICAGO-Simmons, Durham & Associates in St. Louis was a late entry, but it wound up the winner of the $5-8 million account offered by Fox Photo, a St. Louis-based chain of photo processing and equipment stores jointly owned by Eastman Kodak in Rochester, N.Y., and CPI Corp., St. Louis. Other contenders for the business were 360 in Atlanta and The Glennon Co. in St. Louis.
DDB Takes Control at McDonald’s
CHICAGO-DDB Needham repeated their presentation for McDonald’s operators last week that had earlier won it creative control of the chain’s national advertising. DDB chairman Keith Reinhard’s evocation of his personal history with the brand, dating from 1970, impressed McDonald’s executives, said insiders. DDB presented only one campaign theme: “Did somebody say McDonald’s?” Leo Burnett here, which retains the creative assignment for kids and preteens, offered as many as 10 campaign possibilities, sources said. According to Brad Ball, McDonald’s senior vice president for domestic marketing, there will be no competition for media buying. Burnett will handle the planning and buying for its two assignments-an estimated one-quarter of the McDonald’s account. Ball said he expects to move remaining planning and buying to DDB after a “due diligence” assessment of the agency’s media capabilities. McDonald’s spent $600 million on advertising in 1996, according to Competitive Media Reporting.
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