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FCB S.F. Launches New Levi Campaign
SAN FRANCISCO–Foote, Cone & Belding, based here, will launch a branding campaign for client Levi Strauss & Co. on Aug. 4. Six TV ads, which feature cameos by celebrities including rock singer Lenny Kravitz, are designed to “celebrate the individuality of the Levi’s culture,” sources said. A 90-second spot will air in movie theaters. Suzanne Finnamore, FCB’s vice president/creative director, developed the concept, said sources.
Gap to Break Kids TV Effort
SAN FRANCISCO–The Gap, based here, is preparing to break a new TV campaign for its GapKids stores, sources said.
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