Unitil Seeks Agency Empowerment
BOSTON-Unitil Corp. in Hampton, N.H., one of the Granite State’s largest power providers, has contacted agencies about its advertising account, sources said. Unitil is believed to be in the market for a shop that can create an integrated corporate campaign positioning the company in the face of ongoing deregulation in the utilities industry. Billings are believed to be in the low seven figures. Unitil official David Zabetakis would neither confirm nor deny that a search is under way.
Connecticut Works Hires Cashman
BOSTON-Cashman & Katz Advertising in Cromwell, Conn., was assigned the task of promoting the Connecticut Works system via a statewide advertising campaign. Connecticut Works, which brings together job seekers and employers, is a partnership of the state’s Department of Labor, regional workforce development boards and community offices. The campaign is scheduled to break in early fall.
Apple Celebrates Macworld with Morton
BOSTON-The Jack Morton Co.’s office here helped plan and coordinate the fireworks display last week at the Macworld computer exposition. The pyrotechnics in Boston Harbor on Wednesday night were part of the celebration of Apple Computer’s newly released Mac OS 8 operating system. The fireworks were accompanied by a 20-minute contemporary rock “soundtrack,” simulcast by WBCN-FM.
Gilmore Returns to Newbury Street
BOSTON-Commercial production house Robert Gilmore Associates celebrated its 25th anniversary by returning to office space at 360 Newbury St. in Boston where it was originally founded. Expanded facilities include a 1,000-square-foot shooting stage with all rooms and set areas equipped for lighting, audio and video.
A-Type Designs ‘A World of Difference’
BOSTON-A-Type Media Group here has completed design projects for the New England regional office of the Anti-Defamation League’s A World of Difference Institute, a national anti-bias initiative. A-Type’s work includes logo development and promotional materials.
Make-A-Wish Solicits Creative Help
BOSTON-The Make-A-Wish Foundation of Greater Boston is seeking professional photographers and graphic designers to volunteer their talents for marketing and public relations projects. Make-A-Wish helps kids who have been diagnosed with life-threatening illnesses. Contact Amy Haeslen at (617) 451-94574.
For the Record
Although an executive at Lashley & Co. had preliminary discussions with Boston Brownies, agency principal Averil Lashley said her shop was not a finalist for the account [Adweek, Aug. 4].
HOTLINE
