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“Ayres Joins TBWA as N.Y. Office Taps Head Planner
NEW YORK-Ruth Ayres, marketing director at N.W. Ayer & Partners, is joining TBWA Worldwide here as worldwide marketing director, a new post, sources said. Her mission: attract global clients. A search for a successor at Ayer will soon be under way, said sources. Separately, TBWA/Chiat/Day here has promoted assistant planning director David Hackworthy to director of planning in the wake of Megan Kent’s recent departure. Hackworthy, 34, was planning director at D’Arcy Masius Benton & Bowles here before joining TBWA/C/D several months ago.