Vande Beek to Polish Coke’s Image

ATLANTA—Dirk Vande Beek, who ran vice president Dick Cheney’s campaign press office, has been named Coca-Cola Co.’s vice president of public relations. Vande Beek, formerly director of global public relations for the Hallib urton Co., crafted Cheney’s national image during the campaign. In that position, he successfully deflected a potential scandal centering around a $13 million stock option windfall tied to Cheney’s resignation as chairman of Halliburton. At Coke, Vande Beek will similarly try to re-establish the Atlanta-based firm’s image as a well-managed corporation. The company’s aura has been tarnished by management shuffles and missteps following the 1997 death of chairman Roberto Goizueta.

Alabama Power Switches Agencies

ATLANTA—In the aftermath of the Lowe Group’s merger of Long Haymes Carr and Mullen, The Southern Co.’s Alabama Power subsidiary has shifted its $5 million marketing account, won by LHC last November, toHarris Drury Cohen. The Fort Lauderdale, Fla., shop had been a finalist in the tightly contested review. Sources cited turmoil in the wake of the merger as the primary reason for the switch. LHC is located in Winston-Salem, N.C.; Mullen in Wenham, Mass.

Lockheed Martin Looks for Ad Partner

ATLANTA—Defense contractor Lockheed Martin has sent out a request for proposal regarding its $15 million advertising account. Contacted agencies include Gray, Kirk/Van Sant and Eisner Communications, both in Baltimore; Arnold Worldwide, McLean, Va., The Martin Agency, Richmond, Va.; Temerlin McClain, Irving, Texas; and The Richards Group, Dallas. Achenbaum Bogda in New York is conducting the review. Lockheed Martin is seeking an agency with global capabilities, sources said, to develop a brand identity to support individual business units. Premieres in Miami

ATLANTA—South Florida print specialists Iggy Santisteban and Paul Guldris have launched high-end printing company The company is said to be the first direct digital printing shop servicing Miami’s graphic desig community.

Fogarty Withdraws From Bank Review

DALLAS—Fogarty Klein Monroe has exited the ongoing review for Southwest Bank of Texas’ estimated $2-4 million account. An agency spokesperson said duties with Bank United created a conflict for the Houston shop. The review, now in its fifth month, is down to incumbent Sachnowitz & Co., Bates Southwest and BBDO, all in Houston, where the client is also located.

4A’s Designates Regional Directors

DALLAS—Two Southern region directors have been nominated to the board of the American Association of Advertising Agencies for the 2001-02 term. Tim McClure, executive vice president and chief creative officer at GSD&M in Austin, Texas, and Bill Fogarty, co-principal of Fogarty Klein Monroe in Houston, will join eight other regional directors whose nominations will be voted on at the 4A’s business meeting next month in Naples, Fla.