OmniSky Taps Fallon For $40 Million Account

SAN FRANCISCO—Fallon Minneapolis won the $40 million OmniSky Corp. account, wresting the business from incumbent TBWA\Chiat\Day in San Francisco, the company confirmed. The decision was made after a short review that included both agencies as well as Lowe Lintas & Partners in San Francisco and New York and Ogilvy & Mather’s New York office. OmniSky, based in Palo Alto, Calif., provides wireless Internet and e-mail services for handheld computing products like Palm Pilots.

Ogilvy Loses Duncan Hines Business

CHICAGO—Aurora Foods reassigned its Duncan Hines brands to Bozell in New York last week. The business was formerly with Ogilvy & Mather Chicago, which still handles the St. Louis food company’s Mrs. Butterworth’s and Log Cabin syrups. A company representative said the desire for a new creative direction as well as relationships with Bozell led to the shift. Aurora spent $6 million on Duncan Hines in 1999 and less than $1 million last year, according to Competitive Media Reporting.

Starcom IP Launches B-To-B Unit

CHICAGO—Starcom IP launched a new business-to-business division to handle technology clients that focus on business-to-business advertising. The division, which will have offices in Chicago and San Francisco, will be led by Andrew Swinand and Chandra Panley. Starcom IP is a division of Starcom USA, focusing on Internet buying.

Buick Spot Offers Chance at Tiger Camp

DETROIT—A TV spot backing a Buick sweepstakes offering 20 spots in the Tiger (Woods) Training Camp is backed by a TV spot from McCann-Erickson Worldwide in Troy, Mich., with other materials handled by Momentum in Detroit. Golf fans must guess Tiger Woods’ score for either the the third or fourth rounds of the 2001 Buick Invitational Feb. 8 -11 at Torrey Pines in La Jolla, Calif.

Mauro Takes Over as Burnet COO

CHICAGO—Leo Burnett named Bob Mauro chief operating officer. Mauro, who joined the agency in November, will succeed Brad Brinegar in the post. Brinegar became CEO of Burnett’s US operations last September. Mauro’s experience includes stints at CBS television and Window to the World Communications in Chicago. Prior to joining Burnett, he was executive vice president and chief administrative officer of, an e-retail incubator started by Andersen Consulting in 1999.

JWT Set to Defend Goodyear

DETROIT—Executives at J. Walter Thompson here said the agency will defend its $20 million Goodyear Tire account, which it has had for more than a decade. McCann-Erickson Worldwide will participate in the review with the lead office likely to be New York, accompanied by Troy, Mich., which has an automotive background, sources said. Other contenders have not been disclosed. Goodyear is based in Akron, Ohio.