– DirectTV to Hear From 7 for $65-70 Mil. Business
LOS ANGELES–Seven agencies are vying for creative and planning duties on DirecTV’s $65-70 million account. They are: incumbent Campbell-Ewald, Los Angeles;
Deutsch/ LA, Marina del Rey, Calif.; BBDO West, D’Arcy Masius Benton & Bowles and DDB, all Los Angeles; and GMO/Hill, Holliday and Goodby, Silverstein & Partners, both San Francisco. Select Resources International, Los Angeles, is the consultant.
– Two Pitch Iomega’s $30-35 Mil. Account
LOS ANGELES–FCB Worldwide and Publicis & Hal Riney, both in San Francisco, will square off next week for Iomega’s $30-35 million account. The Roy, Utah-based maker of Zip disk drives and other computer peripherals is expected to make a decision this month. Select Resources International is handling.
– MangoSoft Makes Cut in $20-25 Mil. Review
BOSTON–MangoSoft Corp. has whittled the field of contenders competing for its $20-25 million account to three. The Westborough, Mass., software company will hear final presentations from Mullen, Wenham, Mass.; Temerlin McClain, Dallas; and The Martin Agency, Richmond, Va., according to Pile and Co., the Boston-based search consultant handling the review. Cut from consideration were Doremus, Gotham and Grey Advertising, all New York.
– Park Place Narrows Agency Search
LOS ANGELES–Park Place Entertainment, which owns or manages 28 gaming properties worldwide under the brand names Bally’s, Caesars, Flamingo, Grand and Hilton, has narrowed a review to three shops. Sources said the Las Vegas client is considering Temerlin McClain, Irving, Texas, Grey Advertising, Los Angeles and Dailey & Assoc-iates, West Hollywood, Calif. Grey handles advertising for Caesars, which Park Place purchased in December for $3 billion. Dailey had handled Hilton Hotels before the account was moved to FCB. Park Place spent $18 million on all of its properties in 1999, per Competitive Media Reporting. A decision is expected in the next two weeks. Agency representatives declined to comment.
– Domino’s to Break “Bad Andy” Spots
NEW YORK–In its first national campaign since tapping Deutsch six months ago, Domino’s Pizza is launching a campaign that introduces a Muppet-style critter. On May 22, Domino’s will debut the “Bad Andy. Good Pizza” theme with four spots running through summer. In the spots, Andy acts as a loose cannon, unsuccessfully tempting Domino’s crew members with shortcuts to pizza preparation and delivery.
– JWT Bows New ThermaSilk Spots
NEW YORK–Women blow-dry their hair and fantasize about how beautiful they are in J. Walter Thompson’s new campaign for ThermaSilk. Three TV spots, the first of which breaks this week, use the new tag, “Heat is beautiful,” sources said. Previous spots featured heat-sensor photography and were tagged, “Where there’s heat, there’s healthy hair.” Unilever spent $62 million on the brand in 1999, per Competitive Media Reporting. JWT declined comment. (Continued on page 88)