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Smith Acquires N.C. County Tourism
ATLANTA–Smith Advertising & Associates last week said it was selected agency for the $2 million account of the Buncombe County (N.C.) Tourism Development Authority. Smith, Fayetteville, N.C., defeated an undisclosed Charlotte, N.C., agency for the business. The centerpiece of the account is Asheville, N.C., home of the Biltmore Estate, and a popular tourist spot. Price/McNabb in Charlotte serviced the account until earlier this year, when the agency elected to resign the business over differences with the client.
YP&B Lands Marriott Offshore Resorts
ATLANTA–The Marriott Offshore Resort Network has placed its $2-3 million account at Yesawich, Pepperdine & Brown. The network consists of 11 properties in Aruba, the Bahamas, Bermuda, the Cayman Islands, Costa Rica, Hawaii, Mexico, Puerto Rico and the U.S. Virgin Islands. The Orlando, Fla., agency will be responsible for all advertising and sales promotions.
Gray, Kirk Vansant Appoints 3 Principals
ATLANTA–Chris Cullen, Barbara Wells and Ken Yednock have been named principals at Gray, Kirk Vansant in Baltimore, said agency president and chief executive Roger Gray. Cullen is director of promotions and business development, Wells is chief operating officer and Yednock is director of account management.
Trex Co. Designates Trio of Finalists
BOSTON–The Richards Group in Dallas, Campbell-Ewald in Warren, Mich., and Carmichael Lynch in Minneapolis have been named finalists in the review for Trex Co.’s $3-5 million advertising account. The Winchester, Va.-based manufacturer of polymer wood cut Mullen of Wenham, Mass., HBRA & Partners in New York and Campbell Mithun Esty of Minneapolis.
HBO Assigns SW Promotions to Square One
DALLAS–Square One here was hired by Home Box Office to front Southwest promotional efforts through a new field marketing unit at the New York-based cable service. Sources estimated billings at $3-5 million. Work will include TV, radio, print and direct mail created in conjunction with local cable operators. An HBO representative said the company is considering undisclosed shops to handle similar efforts in other markets.
FDA Seeks Agency for $10 Mil. Contract
BOSTON–The Food and Drug Administration in Rockville, Md., is negotiating to award what is now estimated as a $10 million agency of record contract. Because Congress failed to reach a settlement with the tobacco companies, the first-year budget was reduced from an estimated $20-30 million, said FDA representative John Speer. Due to the budget reduction, contending shops were “required to submit a reduced technical and budgetary approach,” he said. The contract is for five years. A final decision is expected in October