Irma S. Mann Checks Into Sonesta
BOSTON–Leveraging long-standing ties to the client, Irma S. Mann, Strategic Marketing has been assigned the $6 million account of Sonesta International Hotels without a review. The Boston shop was given advertising, direct mail and interactive chores for the client’s 16 hotel properties and two Nile cruise ships. The lion’s share of the account had been handled in-house. Agency founder Irma S. Mann and president Gary Leopold both worked for Sonesta at one time, and the shop recently developed the client’s Web site.
Arnold Enters Polaroid’s Global Picture
BOSTON–Add Arnold Communications to the list of roster agencies focusing on Polaroid Corp.’s $130 million global ad assignment. The Boston agency, which works on promotions supporting the Pop Shots single-use camera, recently met with client officials to share “global branding ideas” and present a videotape distilling Polaroid’s “brand essence,” a tactic the shop uses in all major new business initiatives, sources said. Goodby, Silverstein & Partners, San Francisco, Polaroid’s lead U.S. agency, and Bartle Bogel Hegarty, London, which handles its ads in Europe, had previously met with client executives, said Alison Corcoran, vice president of marketing at Polaroid [Adweek, Oct. 19]. Corcoran referred queries about Arnold to vice president of global marketing Jerry Noonan, who did not return calls.
SAGA Prepares Post-Mullen Campaign
BOSTON–Business software maker SAGA (formerly Software AG Americas) in Reston, Va., this week unveils its first ad push since parting with Mullen, Wenham, Mass., two months ago. Created in-house, the national print effort is running in various technology magazines using the tagline, “Free your information.” Duffy & Shanley, Providence, R.I., is handling media placement. The client will spend about $5 million on the campaign. Mullen continues to handle SAGA’s public relations.
R.I. Zoo Hosts Review
BOSTON–The Roger Williams Park Zoo, Providence, R.I., is conducting an agency search for its estimated $100,000 account. Letters were issued last Thursday to about a dozen New England shops. LBC Design in Providence has handled the account since March, when the zoo’s agency of five years, Leonard/Monahan, closed its doors. LBC will be included in the review, said Jack Mulvena, executive director of the Rhode Island Zoological Society.
Ames to Buy Discount Chain
BOSTON–Rocky Hill, Conn.-based Ames Department Stores announced last week that it will purchase discount retailer Hills Stores Co. in Canton, Mass., for $330 million. According to Competitive Media Reporting, Ames last year spent $13 million on advertising, which is handled by Mintz & Hoke, Avon, Conn. Hills, which has not advertised lately, has been rumored to be shopping around for an ad agency. Officials at Mintz & Hoke and Ames did not return calls by press time.