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Irma S. Mann Checks Into Sonesta
BOSTON–Leveraging long-standing ties to the client, Irma S. Mann, Strategic Marketing has been assigned the $6 million account of Sonesta International Hotels without a review. The Boston shop was given advertising, direct mail and interactive chores for the client’s 16 hotel properties and two Nile cruise ships. The lion’s share of the account had been handled in-house. Agency founder Irma S. Mann and president Gary Leopold both worked for Sonesta at one time, and the shop recently developed the client’s Web site.
Arnold Enters Polaroid’s Global Picture
BOSTON–Add Arnold Communications to the list of roster agencies focusing on Polaroid Corp.’s


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