Hotline

Choice Hotels Chooses 4 Finalists

ATLANTA—Choice Hotels International has narrowed the field in the review for its $35-40 million account. The four finalists: Arnold Worldwide, McLean, Va.; and Avrett, Free & Ginsberg; Bozell Kamstra; and Deutsch, all in New York. The next step is a creative pitch to be held in mid-January, according to consultant Laura Bajkowsky of Bajkowsky & Partners, also in New York. A decision is expected in late January. The Silver Spring, Md.-based hotel chain operates mid-priced Comfort, Quality, Clarion and Sleep Inns among its franchises.

McKinney & Silver Imports Delbridge

ATLANTA—Andrew Delbridge has joined McKinney & Silver as senior vice president and executive director of account planning. Delbridge, 40, was most recently chief executive of Publicis Communication New Zealand, where he was responsible for group businesses, including Publicis Consultants, Mojo Partners, Rainger Direct, Drum Public Relations and Optimedia. He has worked on the Heineken, Coca-Cola, Nestlé, Digital Computers and L’Oreal accounts. McKinney & Silver is located in Raleigh, N.C.

Reihl Moves to Edelman PR in Atlanta

ATLANTA—William Reihl has been named vice president and head of the consumer marketing practice at Edelman Public Relations Worldwide. Reihl relocated to Atlanta from New York to strengthen the agency’s consumer division. He assumes responsibility for the accounts of ESPN Zone, Georgia-Pacific, The Home Depot and Simon Property Group.

Deli Awards Media to Bouvier Kelly

ATLANTA—Schlotzsky’s Deli has chosen Bouvier Kelly to provide media services for its restaurants in North Carolina. The Greensboro, N.C., shop will represent the Austin, Texas-based restaurant’s four local advertising groups in North Carolina. The agency will plan and buy television, print and radio media throughout the state. The budget is undisclosed. There are 25 restaurants in the area.

3 Texas Agencies Pursue Inflow

CHICAGO—Carmichael Lynch and Martin/Williams have dropped out of the review for Inflow’s $12-15 million advertising account, agency officials said. Still in the hunt for the Web-hosting company’s business are Dallas shops Square One and The Richards Group; Temerlin McClain, Irving, Texas; and Hunt Adkins in Minneapolis. Consultant Jan Apple in Minnetonka, Minn., is conducting the review for the Denver client.

Express-News Inks Creative Civilization

DALLAS—Creative Civilization—An Aguilar Agency has been designated Hispanic agency of record for the San Antonio Express-News. The selection was made following a review of local agencies. The more than $1 million advertising account represents the first targeted effort the newspaper has made to Latinos in a city whose population is 60 percent Hispanic. The Express-News plans to expand its Hispanic editorial coverage and implement Latino-targeted advertising, promotions, special events and public relations.