Hotline

“Merkley Sneaks Off With Keds
BOSTON-The Stride-Rite Corp.’s Keds division has chosen Merkley Newman Harty in New York to handle its $10 million ad account, company officials said in a statement issued on Friday. Keds split with Foote, Cone & Belding in San Francisco a month ago and initiated a review. The Lexington, Mass., client found few qualified contenders, owing to potential roster conflicts, and named Merkley for the business several weeks before a decision was expected. It was unclear whether the review was cancelled before final presentations were heard.
“Davis, Streeter Step Down From Heater
BOSTON-Creative directors Demane Davis and Khari Streeter have left Heater Advertising here to devote more time to other pursuits, including One Potato, their own independent production company, also here. They will continue to do commercial work for clients such as Boston-based Arnold Communications, for which One Potato serves as a subcontractor on youth and African American marketing for the Massachusetts Department of Public Health’s Tobacco Control Program.
“Campbell Takes Borders
DETROIT-Campbell-Ewald Advertising, Warren, Mich., has won a review for the $10 million account of Ann Arbor, Mich.-based bookseller Borders Group. Incumbent Butler, Shine & Stern, Sausalito, Calif., participated in the contest, along with Arnold Communications, Boston; Grey Advertising, New York; Perich + Partners, Ann Arbor; and two undisclosed shops.
“Brodeur Acquires Beaupre
BOSTON-Brodeur Worldwide in Boston, a unit of Omnicom Group, last week acquired Beaupre & Co., a 30-person high-tech public relations firm in Portsmouth, N.H. Terms of the deal were not disclosed. Andy Beaupre, who co-founded the shop in 1983, becomes a managing partner at Brodeur and will lead the agencies’ combined information technology practice. He will also remain president of Beaupre & Co., which will keep its name and operate as a semi-autonomous unit of Brodeur.
“CVS Eyes Roster Changes
BOSTON-It is still “too early” to tell whether last week’s proposed purchase of Seattle-based online pharmacy Soma.com by CVS Corp. will spark a review, a CVS representative said. Soma.com is handled by Goldberg Moser O’Neill in San Francisco. Woonsocket, R.I.-based CVS spends $45 million on ads through Bates USA, New York.
“Accounts Roundup: United Way Taps PSK
BOSTON-The United Way of Massachusetts Bay has tapped Pagano Schenck & Kay here for its annual fundraising and awareness campaign, which is created pro bono . . . Warner Communications in Manchester, Mass., has been named agency of record for Verbind, a Boston-based software company . . . Jackson & Co. in Boston will handle public relations chores for The 1999 Ryder Cup Journal, the official publication of the golf tournament.