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Mitsubishi ‘Decides Not to Decide’
LOS ANGELES–Mitsubishi Motor Sales of America has made a U-turn in the review for its estimated $65-80 million consolidated dealer account. Rather than picking a single shop, the Cypress, Calif.-based client selected Deutsch in New York and Santa Monica, Calif., and Grey/Zimmerman in Los Angeles to both serve as national dealer shops. The shops will now compete for the 40 Mitsubishi Dealer Advertising Associations being formed around the country. Rather than 40 individual pitches, however, sources said the two shops will probably compete in four or five regional reviews, with a decision in January. “Basically, they’ve decided not to decide,” said one source.
Scott Group Contacts Shops for Farmer John
LOS ANGELES–Clougherty Packing Company, which markets Farmer John brand meat products, has tapped The Scott Group consultancy in Agoura Hills, Calif., to conduct an agency search. Principal Cliff Scott has contacted about 15 Southern California shops on behalf of the Vernon, Calif.-based client. The agencies contacted include: DDB Needham, Grey Advertising, Lois/EJL, Asher/Gould and Suissa Miller, all in Los Angeles, and Team One Advertising in El Segundo, Calif., sources said. Suissa Miller and DDB have declined to participate. Billings are expected to be in the $1-2 million range. There is no incumbent.
Callaway Editions Set to Review
LOS ANGELES–Callaway Editions, a New York-based book publishing company, is planning a review for a new line of golf books and plans to spend an estimated $20 million over three years, according to sources. The company is headed by Nicholas Callaway, the son of Callaway Golf founder Ely Callaway. Company executives declined to comment.
Accounts Roundup
D’Arcy Masius Benton & Bowles’ Los Angeles office has won the estimated $15-20 million global ad account of Napa Valley, Calif., vintner Chandon Estates, a sparkling and still wine division of Moet-Hennessy. DMB&B will create print and broadcast ads as the wine maker’s first global shop. . . EvansGroup’s Power Media in Seattle has won U.S. media buying duties on Canadian electronics retailer Future Shop’s estimated $10 million account after a five-month review. . . Saatchi & Saatchi’s San Francisco office is in final negotiations with The San Jose Mercury News for the newspaper’s $1-2 million account. The client has been seeking a new agency since September, after parting with McCann-Erickson, San Francisco.
Nike Awards Thailand Business to DY&R
SAN FRANCISCO–Dentsu Young & Rubicam in Singapore prevailed over J. Walter Thompson, Ogilvy & Mather and local agency Spa to win the integrated marketing account for Nike’s new subsidiary in Bangkok, Thailand. Billings are estimated at $5-10 million.