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Borders Moves Media, Reviews Creative
DETROIT–Borders Books & Music in Ann Arbor, Mich., is talking to five undisclosed agencies about the creative portion of its $5-10 million account. Media planning and buying have been assigned to Carat North America, New York. Incumbent Perich + Partners in Ann Arbor is not participating in the creative review, but Borders said it might work with Perich in the future on projects.
Snapple to Deutsch; DiNoto Lee Adds Mistic
NEW YORK–Deutsch here was awarded the $35 million Snapple account without a review from the brand’s new owner, Triarc Beverage Group in New York.
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