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U.S. WINE DISTRIBUTOR TAPS NORTH CASTLE
BOSTON-North Castle Partners was named agency of record for French wine maker Georges DuBoeuf, according to agency partner Grant MacDonald. The winery’s U.S. distributor, William Deutsch & Sons in Armonk, N.Y., awarded the account to North Castle’s Stamford, Conn., office after a quiet review. Radio spots are scheduled to break Nov. 5 on the East Coast to introduce Beaujolais Nouveau.
DESIGN FIRM WINS SECURITY TRADERS PROJECT
BOSTON-Greco Ethridge Group, with offices here and in New York, was named agency of record for the New York-based Security Traders Association, an international organization with more than 8,000 members. The design firm will create an online community for securities traders.
CITIZENS AGREES TO 5-YEAR PACT WITH CELTICS
BOSTON-Citizens Bank and the Boston Celtics last week announced a five-year marketing partnership and exclusive banking relationship. Terms of the deal were not disclosed. Along with providing banking services to the team and its coach, Rick Pitino, the bank has plans to incorporate the franchise’s name and identity, as well as possibly Pitino himself, into future ad campaigns, said Citizens executive vice president of marketing Hal Tovin. The Citizens account is handled by Ingalls Advertising in Boston.
COPYWRITER WELSH TO FREELANCE
BOSTON-Copywriter John Welsh has launched a freelance practice after leaving Hill, Holliday, Connors, Cosmopulos. Welsh, who lives in Nahant, Mass., is currently freelancing for Arnold Communications, Partners & Simons and Orsatti & Partners, he said.
HUMANA PUTS REVIEW ON HOLD
BOSTON-Humana, one of the largest managed healthcare companies in the U.S., is postponing a search for a new agency “at least for a couple of months,” said Cheryl Fink, the consultant handling preliminary fact-finding. The Louisville, Ky.-based company is preparing to launch a new advertising campaign from current agency of record Hill, Holiday, Connors, Cosmopulos in Boston. In light of those efforts, Humana decided to put the search on hold, said Fink.
EYMER CREATES SITE FOR HASBRO
BOSTON-Eymer Design has completed a Web site for Hasbro featuring the Pawtucket, R.I., toy maker’s merchandise from the movie The Lost World.
KGA CALLS ON CONN. FOSTER PARENTS
BOSTON-KGA in Middletown, Conn., has launched a statewide public awareness campaign for the Connecticut Department of Children and Families to recruit foster families. Titled “Be a hero. Be a foster parent,” the effort includes television spots, print ads, posters, outdoor executions and collateral materials.
A VOLUNTEER TO PRODUCE FOR NON-PROFITS
BOSTON-The Boston chapter of the International Television Association is offering to produce 30-second public service announcements for local non-profit groups. Call 964-ITVA for information.