“Cheese Says DDB Needham
CHICAGO-DDB Needham here picked up the creative portion of Dairy Management Inc.’s cheese account. DMI, Rosemont, Ill., chose Needham over Goodby, Silverstein & Partners, San Francisco, BBDO Worldwide, New York, and Euro RSCG Tatham, Chicago. DMI parted with Leo Burnett, Chicago, in January. Media buying, formerly at Burnett, moved to TN Media in 1998.
“Leo Burnett Decides Against Pitching IOC
CHICAGO-Leo Burnett here has declined an invitation to compete for the International Olympic Committee’s $100-150 million account, sources said. Still in the running are Lowe & Partners/SMS, McCann-Erickson Worldwide and Young & Rubicam, all New York, TBWA/
Chiat/Day, Playa del Rey, Calif., and possible others.
“12 Shops Named Finalists for Cooper Tire
NEW YORK-Twelve shops are finalists in the $5-6 million Cooper Tire account. They are: incumbent Lois and Cramer-Krasselt, both Chicago; Bozell, Southfield, Mich.; Fahlgren, Dublin, Ohio; Wyse Advertising, Cleveland; Grace & Rothschild, Warwick Baker O’Neill,
DeVito Verdi and Lowe Fox Pavlika, all New York; Gray Kirk/VanSant, Baltimore; Long Haymes Carr, Winston-Salem, N.C.; and Harris Drury & Cohen, Ft. Lauderdale, Fla. All 12 will pitch midmonth to the Findlay, Ohio-based client. Five will move on to pitch again at the end of the month.
“Paul Named to BBDO’s Worldwide Board
CHICAGO-Tonise Paul, president and chief executive officer of BBDO Chicago, was named to the agency’s worldwide board of directors. Also named to the board were BBDO Nederland chairman Tejo Hollander; BBDO New York president and chief operating officer Bill Katz; BBDO Paris president and COO Christophe Lambert; BBDO Espana chairman Xavier Olivier; and BBDO Europe vice president Lars Thompson.
“Lincoln-Mercury Links With Cirque du Soleil
DETROIT-Ford Motor Co.’s Lincoln-Mercury division signed a three-year marketing partnership with Cirque du Soleil and the U.S. portion of its upcoming North American tour, titled “Dralion,” kicking off in September. The circus arts and entertainment show will be paired with the introduction of the new Lincoln LS luxury sport sedan. Wunderman Cato Johnson, Irvine, Calif., will help orchestrate an extensive on-site presence.
“Porsche Selects a New Marketing Chief
ATLANTA-Porsche Car of North America named Timothy Mahoney, formerly with Subaru, its general manager of marketing. Porsche earlier this year tapped Carmichael Lynch, Minneapolis, to handle creative duties on its $15 million account.
“For the Record
An ad by DiMeo & Co. was incorrectly described.
It reads, “God, we love the advertising business” [Adweek, April 26].
“Cheese Says DDB Needham