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“Cheese Says DDB Needham
CHICAGO-DDB Needham here picked up the creative portion of Dairy Management Inc.’s cheese account. DMI, Rosemont, Ill., chose Needham over Goodby, Silverstein & Partners, San Francisco, BBDO Worldwide, New York, and Euro RSCG Tatham, Chicago. DMI parted with Leo Burnett, Chicago, in January. Media buying, formerly at Burnett, moved to TN Media in 1998.
“Leo Burnett Decides Against Pitching IOC
CHICAGO-Leo Burnett here has declined an invitation to compete for the International Olympic Committee’s $100-150 million account, sources said.
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