Henkel Seeks Shop for Former Lowe Brands
NEW YORK–German packaged-goods giant Henkel is about to launch a $40 million review for pan-European brands such as Persil, Silan and Vernel, a client representative said. The brands had been handled by the
European offices of Lowe & Partners; Henkel parted with Lowe following the agency’s merger with Ammirati Puris
Lintas, a longtime Unilever shop. Separately, the new Lowe Lintas & Partners said APL executives Jim Allman and
Nancy McNally have accepted new roles in the merged entity: Allman, the former New York president, has become director of multinational accounts, a global post; McNally, former executive director, account services, is now general manager in New York.
D’Arcy Revamps Reporting Structure
LOS ANGELES–D’Arcy Masius Benton & Bowles is reorganizing its reporting structure as part of an effort to share resources among offices that have common clients. Patrick Sherwood, formerly managing director of the agency’s Detroit office, was named president of both the Los Angeles and Detroit offices. Lance Smith was named president of D’Arcy’s St. Louis, Toronto, Montreal and New York offices. Sherwood remains based in Detroit and Smith, formerly president, multinational clients at Ammirati Puris Lintas Worldwide, is based in New York. The new appointments follow a reorganization of
D’Arcy’s entire transatlantic network [Adweek, June 14].
O&M Resigns Shell, Shutters Houston Office
DALLAS–Ogilvy & Mather has resigned the Shell Oil account for North America and will close its 60-person Houston office as a result, officials said. Joe Kilgore, senior partner and executive creative director at O&M Houston, blamed the closure on a shift in spending to the client’s global agency, J. Walter Thompson. “We just felt it was in our best interest to resign the account and open possibilities for us in the oil category on a worldwide basis,” Kilgore said.
Account Activity
Lowe Lintas & Partners unit APL Digital was tapped to handle search engine Direct Hit Technologies’ $12-15 million interactive marketing account following a review. A merger between APL Digital and Lowe Lintas’ digital group is in the works, but a name for the new unit has not been chosen Inc.com, the online affiliate of Inc. magazine, chose Leo Burnett’s Starcom Media Services to handle its launch campaign, which will include print ads in the trade and business press, interactive and outdoor work. Ads crafted by Allen & Gerritsen, Watertown,
Mass., break in January Online child care community Beansprout Networks, Cambridge, Mass., is seeking a shop to handle its $12 million consumer rollout next year. Shops have been contacted but no formal list of contenders has been drawn up Black Ink’s second spot for new client theglobe.com breaks this week. The New York shop landed the $27 million account after a review; Kirshenbaum Bond & Partners, New York, split with the New York client last year Online furniture retailer Ibelli.com has cut its agency list to three undisclosed New York shops. The review for the estimated $30-50 million account began about seven weeks ago. (Continued on page 68)
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