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MasterCard Presentations Are Under Way
DALLAS–MasterCard International has heard presentations from two of the five contenders for the creative portion of its $85-90 million account. GSD&M, Austin, Texas, presented last week, following an earlier presentation by Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York. The remaining contenders–Grey Advertising and McCann-Erickson, both New York, and Leo Burnett, Chicago–are scheduled to present next week. Extensive consumer testing of spec creative will follow, according to insiders, with a decision expected in December.
Continental Airlines to Begin Agency Meetings
DALLAS–Houston-based Continental Airlines has scheduled credentials presentations for its consolidated $50 million advertising account with the seven agencies that returned an initial questionnaire last month, sources said.
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