Fallon in Line for Joe Boxer
SAN FRANCISCO–Joe Boxer here is set to award a strategic branding assignment to Fallon McElligott’s New York office after a national review. Fallon is “in final negotiations” with Boxer for a “brand development campaign” that does not include advertising, said Denise Slattery, the client’s vice president of marketing. The apparel company will continue to handle creative and media duties in-house, sources said.
Runyon, Hill & Knowlton Win California Contract
SAN FRANCISCO–The California Department of Health Services last week awarded a $90 million, three-and-a-half-year education and outreach contract to the team of Sacramento-based Runyon, Saltzman & Einhorn and public relations firm Hill & Knowlton, Los Angeles. The team is responsible for raising public awareness about the department’s Healthy Families, BabyCal and Medi-Cal programs.
Shops Merge to Form Bozell/Seattle
LOS ANGELES–Seattle advertising agencies Borders, Perrin & Norrander and CF2GS, both subsidiaries of True North Communications, merged last week to form Bozell/Seattle. The new agency has estimated billings of $75 million and nearly 70 employees. Meanwhile, six executives at BP&N’s Portland, Ore., office, including its president, Michael O’Rourke, are negotiating a buyout from True North. The creative shop will retain a True North alliance. Its accounts include Columbia Sportswear.
Reviews Roundup. . . Nordstrom Narrows to 4
Nordstrom has narrowed its list of contenders for a long-term branding assignment to four finalists: Saatchi & Saatchi, Torrance, Calif.; The Richards Group, Dallas; N.W. Ayer & Partners, New York; and Fallon McElligott, Minneapolis, according to Catherine Bension, senior partner of Select Resources International, the Los Angeles consultancy heading up the review. . . Final presentations for Hilton Hotels’ estimated $50 million global account are scheduled for Feb. 3-4 in New York, according to sources. Zenith with Bates USA West, Irvine, Calif.; Bozell Worldwide, New York; and J. Walter Thompson and Young & Rubicam, both San Francisco, will make presentations. Hilton agency Dailey & Associates, Los Angeles, which is partnering with Lowe Howard-Spink, London, and Western International Media, Los Angeles, does not have to present but is still in the review. Select Resources International in Los Angeles is the consultant on the review. . . Legoland California has narrowed the list of contenders vying for its estimated $10 million account to four California agencies: Asher & Partners, D’Arcy Masius Benton & Bowles and J. Walter Thompson, all Los Angeles; and Bates USA West, Irvine, according to Robert Phillips, president of Phillips Marketing, the San Diego-based consultancy conducting the review. . . BMW of North America’s Western Region Dealer Association has postponed choosing a winner in the review for its $14 million account until Feb. 5, according to Fran O’Hagan, sales and marketing manager for the client.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity