Celebrity Cruises Cuts Review to 2 Contenders
ATLANTA–Last week officials with Celebrity Cruises in Miami cut two finalists and assigned more work to the remaining pair, according to sources. Loeffler Ketchum Mountjoy, Charlotte, N.C., and Harris Drury Cohen, Fort Lauderdale, Fla., will present additional work to the client next month, sources said, while Austin Kelley Advertising and BBDO South, both Atlanta, were cut. Sources said incumbent Korey, Kay & Partners, New York, was dropped earlier. Celebrity Cruises officials could not be reached for comment.
Umbro Seeks Goodby, Silverstein Successor
BOSTON–Soccer apparel maker Umbro in Greenville, S.C., confirmed last week that it is soliciting shops in an effort to replace Goodby, Silverstein & Partners in San Francisco, which resigned the $5-6 million account last month to take on work from rival Nike. Agencies expect to be apprised of their status this week.
4 Finalists Vie for Florida Keys Tourism
ATLANTA–The Monroe County Tourist Development Council in Key West, Fla., selected four finalists for its $4.3 million ad account, said client official Harold Wheeler. Moving forward are TAG Advertising and 10-year incumbent Tinsley Advertising, both Miami; Dancing Bear Group, Fort Lauderdale, Fla.; and The Campbell Group, based in Baltimore with an office in Fort Lauderdale. Presentations are set for June 4 in Islamorada, Fla.; a decision is expected the same day.
Miami Shop Gains More Kars-Yes! Business
ATLANTA–Miami’s Accentmarketing, the Hispanic agency of record in Florida for Dallas-based Kars-Yes!, last week was assigned the client’s Florida general market advertising. The combined budget is estimated at $1 million-plus. A unit of Yes! Group Inc. in Dallas, Kars-Yes! is an automotive retailer providing financing to consumers with bad or no credit.
FGI Is Out of Sybase’s Creative Contest
ATLANTA–Finalists in the Sybase creative-only review are Hill, Holliday, Connors, Cosmopulos, Boston; Allen & Gerritsen, Watertown, Mass.; and Foote, Cone & Belding, San Francisco. FGI in Chapel Hill, N.C., did not advance, nor did Boston shops Cohn Godley Norwood or Ingalls, Quinn & Johnson. Overall account billings are $12-15 million.
FedEx Delivers Promo Work to TLPartnership
DALLAS–Memphis, Tenn.-based Federal Express has assigned promotional marketing duties to TLPartnership, Dallas, as it prepares to ramp up efforts in that arena. The assignments are separate from Federal Express’ brand advertising, which is handled by BBDO, New York.
For the Record
Tinsley Advertising, Miami, did not make a presentation to EXA International (Adweek, April 21).
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