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Jim Beam Awards Global Account to Y&R
CHICAGO–Young & Rubicam in Chicago bested Wieden & Kennedy, Portland, Ore., and Publicis, New York, for Jim Beam Brands’ $15 million global account. The Deerfield, Ill.-based liquor marketer’s business was dropped late last year by Fallon McElligott, Minneapolis, which led to the review. Beam credited Y&R’s global network and experience with worldwide brands as key to its decision. New ads are expected by the fourth quarter.
Pillsbury Shifts Brands to DMB&B, Burnett
CHICAGO–D’Arcy Masius Benton & Bowles, New York, picked up approximately $60 million in additional billings from Pillsbury, Minneapolis. DMB&B picks up responsibilities for Progresso soup from Nelson-Henry in Minneapolis and Totino’s pizza and pizza snacks and Pillsbury breakfast brands from Foote, Cone & Belding, San Francisco. Pillsbury moved Martha White mixes from Nelson-Henry to Leo Burnett in Chicago. Nelson-Henry will be retained to work on special projects for Pillsbury, company officials said.
Murphy Joins Ford as Marketing Manager
DETROIT–George E. Murphy was named general marketing manager for Ford Motor Co.’s Ford division, effective March 1. His responsibilities include development of all marketing strategies and programs for all Ford brand cars, trucks, sport utility vehicles and minivans sold in the U.S. Murphy joins Ford from his present position as vice president, worldwide product management at General Electric Lighting in Cleveland. He replaces Darryl B. Hazel, who was named executive director of the Ford Customer Service Division for North America. J. Walter Thompson, Detroit, is the Ford division’s national creative agency. Media is placed by Ford Motor Media, a unit of JWT.
Needham Drops Out of Discover Review
CHICAGO–Incumbent DDB Needham Chicago has dropped out of Discover Card’s $80 million creative-only review, the company said. Finalists are Leo Burnett, Chicago; Goodby, Silverstein & Partners, San Francisco; Lowe & Partners/SMS, New York; and The Martin Agency, Richmond, Va. The Riverwoods, Ill., unit of Morgan Stanley Dean Witter, New York, earlier consolidated its media buying at Starcom Media Services, a division of Burnett.
Agencies Pitch Brink’s Home Security
BOSTON–Pitching the estimated $10-15 million Brink’s Home Security account are incumbent The Boston Group, Boston, teaming with FCB Direct, New York; Doner in Southfield, Mich.; Hill, Holliday, Connors, Cosmopulos and Ingalls, both in Boston; Deutsch and Lowe Fox Pavlika, both in New York. Others shops also may be involved. Work is to consist mainly of spot TV and direct response. Finalists will be named later this month.