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Hotels.com is shifting creative duties on its account to the Chicago office of Young & Rubicam from TBWA\Chiat\Day here, sources said.
The move comes after client executives asked both Omnicom Group’s TBWA\C\D and WPP Group’s Y&R for ideas on the brand’s next campaign, said sources.
Hotels.com is said to have notified the agencies of the decision today.
TBWA\C\D and Y&R both declined comment and referred calls to the Dallas-based client, where reps could not immediately be reached.
Last year, the online hotel-booking site spent about $42 million in major measured media — down 32 percent from 2007’s total of $62 million, according to Nielsen Monitor-Plus.
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